Creative direction and standards

Define what good looks like across visuals, video, and copy, translating this into clear principles, tone of voice, and storytelling guidelines.
Review and approve day-to-day output so assets are ad-ready and aligned with platform requirements and brand standards.
Maintain a single source of truth for brand and creative guidelines.

System and process development

Build a scalable operating system for creative production with templates, workflows, service levels, and quality checks suited to high velocity.
Implement a tiered approach that prioritizes bespoke campaign work while enabling fast, plug-and-play delivery for always-on needs.
Streamline approvals so routine work is handled within the function and only major campaigns require senior escalation.

Team leadership and capability building

Coach designers, video editors, and copywriters to strengthen craft, judgment, and speed without compromising quality.
Run structured critiques, learning sessions, and working rituals that raise the bar and keep momentum.
Foster a collaborative culture that values shared ownership, clear feedback, and reliable delivery.

Cross-functional collaboration

Partner with the marketing team to align creative with objectives, metrics, and deadlines.
Convert campaign briefs into actionable creative plans with realistic timelines and clear checkpoints.

Expected Legacy and Impact

A recognizable, trusted, and friendly ShopeePay brand identity expressed consistently across channels.
A creative system that delivers both high-quality and fast-turnaround work at scale.
A confident, self-sufficient team that ships first-pass quality with minimal senior oversight.
Campaigns and assets that contribute to measurable improvements in engagement, click-through rate, and brand perception.

7â€8 years in agency and or brand environments, leading or serving as a core team member on integrated work across visual design, video, and copy.
A strong, current portfolio that demonstrates cross-media creative direction and recent digital work an agency background is required, and experience with award-winning teams or agencies is an advantage.
Proficiency in Adobe Creative Suite, Figma, or similar design tools will be an advantage..
Experience working in companies or agencies that operate with strong brand systems, templates, processes, and review frameworks for high-volume, multi-channel production, and the ability to explain these practices clearly and transfer them to the team.
Excellent copy leadership and tone development, with the ability to guide clarity, persuasion, brevity, and on-brand expression across banners, CRM or push, social, and video scripts.
Solid understanding of digital platforms and paid media requirements for Meta, TikTok, YouTube, and CRM, including creative specifications and best practices.
Experience coaching if not collaborating closely with multidisciplinary creatives and marketing, product, and performance teams to align creative with objectives and timelines.
Strong communication skills are essential. Leadership or supervisory experience is a plus, though not required.
An operating style suited to fast-paced environments with shifting priorities structured, decisive, and hands-on, able to show direction as well as articulate it.

Marketing Creative Lead - ShopeePay