Build, test, and deploy full-lifecycle email campaigns (e.g., onboarding, nurturing, retention, cross-selling).
Collaborate with Marketing Operations team to design campaign workflows, configure campaigns in HubSpot (or similar platforms), conduct quality assurance (QA) testing, schedule deliveries, and monitor performance.
Support A/B testing initiatives, including segmenting test groups, deploying variant versions, and reporting test results.
Execute audience segmentation strategies based on target user personas provided by marketing and promotional partners.
Maintain and optimize automated workflows (e.g., lead nurturing, re-engagement, churn recovery).
Track and report core email metrics (delivery rate, open rate, click-through rate (CTR), conversion rate, unsubscribe rate) and provide regular performance dashboards.
Optimize email content, send times, and audience segmentation through A/B testing and multivariate testing to continuously improve ROI. Develop targeted engagement strategies based on user personas and behavioral data to enhance personalized experiences.
Assist in setting up email campaign tags, UTM tracking, and revenue attribution analysis.
Collaborate with Product Marketing and Design teams to obtain and review marketing assets (copy, images, templates, etc.).
Coordinate with Marketing Operations on data requirements and lead scoring rule inputs.
Support ad-hoc cross-departmental email requests while ensuring brand consistency and adherence to best practices.
Ensure all marketing activities comply with international regulatory standards (e.g., GDPR, CAN-SPAM).
Manage user subscription preferences and unsubscribe lists to maintain email list health.
Stay updated on the latest email marketing trends and regulations to drive team efficiency improvements.

Requirements

Bachelor's degree or higher; majors in Marketing, Business English, or related fields are preferred.
1-3 years of B2C email marketing experience; background in finance, Web3, or related tech industries is a plus.
Familiar with overseas email marketing scenarios and practices (including GDPR, CAN-SPAM, etc.), and proficient in lead/user segmentation, filtering, and content marketing theories.
Skilled in operating mainstream email marketing tools (e.g., HubSpot, Salesforce Marketing Cloud) with system administration experience.
Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.
Detail-oriented, logical thinker with strong data analysis abilities.
Excellent communication and cross-departmental collaboration skills, with project management awareness and a high sense of responsibility.

Benefits

Opportunities for enriching career growth, including exposure to regional contexts
Healthcare coverage (medical, dental, optical), gym benefits
Flexibility in smart casual dress code
Young, vibrant and open work culture

Email Marketing Specialist