We're looking for an Assistant Manager, Product Management to drive our Direct-to-Consumer (D2C) product portfolio. In this role, you'll own the product lifecycle - from identifying new market opportunities and developing business cases to managing portfolio performance and recommending product retirement.
If you enjoy combining market intelligence, commercial thinking, and product strategy to deliver business growth, we'd love to hear from you.
What You'll Be Doing
Product Strategy
- Develop product portfolio strategies aligned with business objectives and growth plans.
- Identify categories to enter, expand, or exit based on market opportunities.
- Define product positioning to maximise revenue, gross profit, and market share.
- Translate commercial objectives into actionable product priorities.
New Product Development (NPD)
- Identify and evaluate new product opportunities through market research and consumer insights.
- Conduct market sizing, competitor benchmarking, and demand analysis.
- Develop product specifications, feature requirements, and pricing recommendations.
- Build business cases with revenue and gross profit projections.
- Work closely with suppliers to evaluate product specifications, commercial viability, and strategic fit.
Market & Competitive Intelligence
- Monitor consumer trends, competitor activities, and emerging market opportunities.
- Analyse product performance across online marketplaces and D2C channels.
- Benchmark product features, pricing, and positioning against competitors.
- Convert market insights into actionable recommendations for new product development and portfolio optimisation.
Product Lifecycle & Portfolio Management
- Manage products throughout their lifecycle, from launch to end-of-life.
- Monitor portfolio performance against revenue, profitability, and market share targets.
- Recommend product repositioning, rationalisation, or retirement based on commercial performance.
- Coordinate end-of-life activities with cross-functional teams.
- Maintain a balanced and competitive product portfolio aligned with business strategy.
What We're Looking For
- Bachelor's Degree in Business, Marketing, Engineering, Product Management, or a related discipline.
- Minimum 4 years of experience in Product Management, Category Management, or other commercial/product-related roles.
- Experience in consumer electronics, home appliances, FMCG durable goods, consumer products, or e-commerce is highly preferred.
- Strong commercial acumen with the ability to evaluate business opportunities and build product business cases.
- Experience conducting market research, competitor analysis, and pricing strategy.
- Comfortable working with data to make product decisions.
- Excellent stakeholder management and communication skills.
- Self-driven, analytical, and able to manage multiple projects simultaneously.
