Key Responsibilities
1. Brand Guardianship
- Act as the on-the-ground brand guardian for Hanging Gardens and Tap Room, ensuring every piece of marketing, signage, menu, social post and customer communication is consistent with approved brand guidelines and sign-offs.
- Flag any use of brand assets, messaging or the master narrative that has not been approved by CEO/GM before it goes out.
- Maintain a single source of truth for approved logos, typography, photography moodboards and copy tone across both brands and all facilities.
2. Launch & Campaign Execution
- Translate the brand strategy and creative concepts into executable marketing plans, with clear objectives, timelines and budgets.
- Lead marketing executions for Hanging Gardens and its sub-brands.
- Draft and manage the marketing workstreams on the Gantt — tracking deliverables, dependencies and deadlines, and escalating risks early.
- Propose and justify marketing budgets against business objectives for both brands.
3. Content & Copywriting
- Write and proofread promotional copy, menu copy, social captions, press releases and campaign materials across Hanging Gardens and Babanova, matching the tone established for each.
- Liaise with designers and printers to produce ATL and BTL marketing materials.
4. Digital, CRM & Community
- Manage and grow the digital presence for both brands, keeping naming and handles locked and consistent across Instagram, TikTok, Facebook and Threads.
- Build and manage the customer / membership database, and plan CRM-led communications for pre-launch interest, previews and post-launch retention.
- Monitor and report on digital campaign performance and community engagement.
5. PR & Influencer / KOL
- Plan and execute PR activity that supports the phased reveal strategy — favouring discovery and revelation over a single announcement moment, in line with the agreed soft-launch approach.
- Identify and manage KOL and influencer partnerships appropriate to each brand's audience and each phase of launch.
- Coordinate tourism, landlord and mall-level partnership opportunities where relevant to footfall and awareness.
6. Cross-Functional & Vendor Liaison
- Be the day-to-day liaison between the operations/project team, suppliers, vendors and the main rep for all marketing and cross-branding work.
- Coordinate market research and competitor tracking to keep brand positioning sharp as the KL hospitality and dining landscape shifts.
- Report regularly to William on marketing activity, spend and effectiveness across both brands.
Package: RM 5,500 to 7,000
