The Assistant Marketing Manager will play a crucial role in developing and implementing effective marketing strategies to drive brand awareness and increase sales. This position requires a blend of creativity, analytical skills, and project management abilities
Responsibilities
- Assist in the development and execution of marketing plans and campaigns to support the company's objectives.
- Conduct market research and analyse trends to identify opportunities for growth.
- Collaborate with cross-functional teams, including sales and product development, to align marketing strategies.
- Manage social media platforms, creating engaging content and responding to customer inquiries.
- Support the planning and execution of marketing events, promotions, and trade shows.
- Monitor and report on marketing campaign performance, providing insights for improvement.
- Help maintain the company's website and ensure all content is up-to-date and aligned with brand messaging.
- Aid in the creation of marketing materials, including brochures, presentations, and digital content.
- Assist in budget tracking and ensuring marketing initiatives are cost-effective.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 4+ years of experience in marketing or a related area.
- Strong understanding of digital marketing channels and tools.
- Excellent communication and interpersonal skills.
- Proficient in analytical tools (e.g., Google Analytics) and social media management platforms.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
