Job Summary:
This role is to support the planning and execution of product marketing strategies across key categories. The ideal candidate combines strong marketing capabilities with excellent numerical and business analysis skills, enabling them to translate sales, inventory, and customer insights into effective marketing actions that drive category performance. This role will have close collaboration with cross-functional departments such as Merchandising Planning, Inventory Control, Store Operations, Digital Marketing and IMD to optimize business opportunities and achieve sales target.
Key Responsibilities:
- Monitor and analyze weekly and monthly category sales performance, identifying opportunities and risks.
- Translate sales trends, customer demand patterns, inventory levels, and market insights into actionable marketing plans.
- Track campaign performance through key business KPIs including sales uplift, sell-through rates, conversion rates, stock coverage, and ROI.
- Prepare business reviews and performance reports for management with data-driven recommendations.
- Work closely with Merchandising Planning and Inventory teams to identify slow-moving inventory and develop demand generation initiatives.
- Conduct post-campaign analysis to evaluate effectiveness and improve future marketing strategies.
- Support the development and execution of integrated marketing campaigns for assigned product categories.
- Coordinate campaign implementation across online and offline touchpoints.
- Manage campaign timelines and stakeholder communications to ensure smooth execution.
- Monitor campaign budgets and ensure efficient utilization of resources.
- Collaborate with internal stakeholders and external agencies to deliver high-quality campaign assets.
- Support product launch initiatives and seasonal marketing activities.
- Analyze customer behavior, competitor activities, and market trends to identify growth opportunities.
- Develop category knowledge and recommend strategies to improve customer engagement and sales performance.
- Gather feedback from stores and customers to continuously refine marketing approaches.
Key Requirements
- Bachelor's degree in marketing or related field.
- 5-7 years of experience in Product Marketing or any related field.
- Strong commercial mindset with the ability to interpret sales and inventory data to drive business decisions.
- Experience working with business performance tracking, marketing effectiveness measurement & etc.
- Comfortable handling large datasets and deriving actionable insights from data.
- Ability to manage multiple projects simultaneously in a fast-paced retails environment.
- Strong numerical and analytical ability with high attention to detail.
