Assistant Trade Activation Manager

We're the team helping Arnott's win in Asia. Campbell Malaysia is the Asia hub for The Arnott's Group, based in Kuala Lumpur, shaping strategy and building our footprint across the region. We're behind brands found in real kitchens and real snack drawers, from Campbell's and Prego to Kimball & Cheong Chan, plus Swanson, GoodTime, and Nyam Nyam. We're also part of the Arnott's family that includes icons like Tim Tam, Shapes, and Farm Bake Cookies.

This role will be based at Bangsar South.

Summary of the role

We are looking for a commercially driven Assistant Trade Activation Manager to bring our brands to life at shelf across West Malaysia General Trade (GT) and Modern Trade (MT). This role sits at the heart of our Category × Channel operating model, bridging brand strategy, customer needs, and in-store execution to drive growth, improve trade ROI, and deliver best-in-class activation

What you'll be doing

(a) Turn Strategy into Activation

• Translate brand and category strategies into GT & MT activation plans
• Support new product launches and develop sales activation materials.
• Drive strong in-store visibility and customer engagement.

(b) Drive In-Store Execution Excellence

• Execute campaigns, promotions, and POSM across GT & MT
• Ensure Picture of Success (PoS) standards for visibility, displays and pricing.
• Work closely with sales, distributors, and field teams to deliver execution excellence.

(c) Partner with Sales & Customers

• Support customer activation, promotions and business reviews.
• Align activation plans with customer and channel needs.

(d) Track Performance & Improve ROI

• Monitor campaign performance, trade spend and ROI, and recommend improvements.
• Conduct market visits to gather shopper and competitor insights for future activations.

Job Requirement:

• 4–6 years experience in FMCG (Trade Marketing, Shopper Marketing, Sales, or Category)
• Strong understanding of Malaysia GT & MT landscape
• Proven ability to execute in-store activations and promotions
• Commercial mindset with ability to translate strategy into action
• Strong collaboration skills across Sales, Marketing, and Field teams
• Analytical mindset with experience in performance tracking and reporting