Coordinate brand and marketing efforts in Malaysia, break down headquarters goals, develop and implement regional brand marketing and communication strategies, achieve growth targets, and evaluate marketing effectiveness.
Lead the implementation of regional digital marketing, social media, official website, offline events, and other communication channels.
Collaborate with partners to oversee the execution of brand communications and public relations events in Malaysia.
Collaborate with partners to oversee the localization and regional reuse of brand campaigns, copywriting, and video assets.
Job Requirements:
Minimum 5 years of relevant experience; fluent in spoken English and Malay; long-term study abroad experience is a plus.
Familiarity with the Malaysian environment, strong writing and data analysis skills in both Chinese and English, and a keen eye for trends in overseas media such as Facebook, YTBD, Instagram, and TT.
Possessing local media resources is a plus.
Demonstrate insights and perspectives on topics related to technology, automobiles, branding, and overseas users, and demonstrate a passion for China's new energy vehicle market.
Demonstrate a strong aesthetic sense and visual design and production capabilities.
