Brand Manager - Personal Care

About the Company

Our client is a well-established FMCG MNC player with a strong market presence, recognized for delivering trusted and high-quality products in the personal care category. Committed to enhancing everyday living through continuous product innovation and consumer-centric marketing, the business offers a dynamic and growth-oriented environment for brand builders.

About the Role

We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio within the personal care category. In this role, you will play a pivotal part in shaping brand equity, managing product innovations, and executing integrated marketing plans to drive sustainable growth.

Key Responsibilities

• Lead the development and execution of brand strategies and annual marketing plans to drive top-line growth.

• Manage end-to-end campaign execution across ATL, BTL, digital, and in-store channels.

• Spearhead New Product Development (NPD) and portfolio updates, including launch strategies and go-to-market execution.

• Manage external agency relationships (creative, media, digital, and P.R.) to ensure high-impact campaigns and brand messaging.

• Monitor brand performance, track sales data, and conduct market reviews to recommend growth initiatives.

• Oversee A&P budget allocation and measure ROI on marketing expenditures.

• Collaborate closely with cross-functional partners (trade marketing, sales, regulatory, supply chain) to ensure cohesive execution.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.

• 5-8 years of brand management experience in the FMCG sector, ideally handling personal care categories.

• Proven track record in executing 360° campaigns and bringing new product innovations to market.

• Strong commercial acumen with a data-driven approach to brand planning and strategy.

• Excellent project management, stakeholder coordination, and agency management abilities.

• Strong analytical, communication, and leadership skills.