Shape the Brand. Create the Impact.
Brand Marketing & Communications Manager
Sunway City Kuala Lumpur Hotels is seeking an experienced and creative Brand Marketing & Communications Manager to strengthen our brand presence and drive commercial performance through impactful marketing strategies.
Key Responsibilities
- Develop annual marketing plans and campaign calendars aligned with business objectives.
- Lead integrated online and offline campaigns for Rooms, F&B, MICE and other revenue streams.
- Manage seasonal promotions, partnerships, brand activations and new outlet launches.
- Ensure brand consistency across all marketing materials and guest touchpoints.
- Oversee marketing collateral, digital assets, signage, menus and advertisements.
- Coordinate CRM, eDM campaigns and guest communications.
- Manage marketing budgets, agencies, vendors and multiple projects.
- Track campaign performance and prepare reports with actionable recommendations.
- Support internal communications, employee engagement and employer-branding initiatives.
Requirements
- Bachelor's Degree in Marketing, Communications, Business or a related field.
- 7–10 years of marketing experience, preferably within hospitality or tourism.
- Proven experience managing integrated marketing campaigns, budgets and external agencies.
- Strong knowledge of branding, promotions, CRM and marketing communications.
- Excellent project management, leadership, communication and stakeholder-management skills.
