Company Description carching is a mobility startup that helps car owners earn passive income from everyday driving while enabling brands to reach offline audiences in a targeted way. The platform transforms regular vehicles into moving brand experiences, combining ambient advertising with interactive touch points and on-ground activations. By using data and technology, carching optimises offline marketing campaigns for scalability, effectiveness, and measurability at street level. This approach creates value for both drivers and advertisers, turning daily commutes into engaging, trackable marketing opportunities.
Role Description The Campaign Operations Associate is a full-time, on-site role based in TTDI, Kuala Lumpur. This role is responsible for coordinating and executing campaign operations, including managing campaign deployment from sourcing, recce-ing, hiring, purchasing, production, and the deployment of branded assets on vehicles by liasing with car owners (users) and vendors. The associate will monitor campaign performance, ensure accurate data collection, and prepare operational and performance reports. The role also involves collaborating with internal teams to enhance operational processes and improve overall campaign efficiency.
We're looking for full-time basis based on the following:
- You have 1 to 2 years experience in user management/acquisition in relevant roles and industries.
- A background in events or operations with hands on experience in customer service is a plus.
- Resourceful with strong execution skills - able to source vendors, negotiate pricing, solve unexpected operational challenges, and consistently get things done within budget and tight timelines.
- NOTE: Looking for KL/Selangor-based only. Must have a car
- Strong communication and interpersonal skills (especially in Malay and English), resourceful (able to strategise different channels on acquiring drivers and part timers), focused and goal-oriented.
Job Scope
- Strategically acquire and onboard drivers to grow our fleet for current and upcoming campaigns, ensuring all onboarding follows company SOPs and quality standards.
- Plan, coordinate, and execute end-to-end campaign operations, including sourcing, recce, procurement, production, installation, logistics, and campaign deployment.
- Source vendors, materials, venues, and event requirements by balancing quality, cost, and timeline to meet campaign objectives.
- Recruit, coordinate, and manage part-timers and external vendors required for campaign and on-ground activations.
- Understand city demographics, offline foot traffic, and consumer behaviour to recommend strategic activation locations and maximise campaign effectiveness.
- Monitor campaign execution, collect operational data, prepare reports, and identify opportunities to improve efficiency and campaign performance.
- Continuously improve operational workflows by creating scalable systems, documentation, and technology-driven solutions to automate and simplify processes.
- Collaborate proactively with the team by contributing ideas, identifying operational challenges early, and taking ownership to solve problems.
- Be adaptable and willing to learn new skills whenever required to ensure successful campaign delivery.
