About the Role
We are seeking a results-driven Mum & Baby Sales Manager to lead our market expansion in Malaysia. This role will be responsible for driving sales growth, building channel partnerships, and strengthening our brand presence across Malaysia's fast-growing mum & baby retail landscape.
Malaysia is one of Anker's most mature Southeast Asian markets, with strong brand recognition, a well-developed specialty store network, and a growing middle-class population — presenting a significant opportunity for mum & baby brands. We are looking for someone with deep local market knowledge and established relationships with key retail partners.
What You'll D
oSales & Channel Developmen
- tDevelop and nurture long-term relationships with key mum & baby retail chains, distributors, and independent stores across Malaysi
- aIdentify and convert new sales opportunities, expanding channel coverage in both modern retail and traditional trad
- eConsistently achieve and exceed quarterly and annual sales targets through data-driven strategie
- sNegotiate trading terms, listing agreements, and promotional calendars with retail partner
sMarket Intelligenc
- eMonitor and analyze market trends, competitor activities, pricing strategies, and consumer preference
- sProvide actionable insights to product and marketing team
- sTrack category performance and emerging sub-segments (feeding, diapering, nursery, travel gear, etc.
)Inventory & PSI Managemen
- tImplement effective PSI (Purchase-Sales-Inventory) management to maintain optimal stock level
- sUtilize sales data and demand forecasting to optimize replenishment cycle
- sCoordinate with supply chain and logistics teams for timely deliver
yProduct Expertis
- eMaintain deep product knowledge across the mum & baby portfoli
- oConduct product training sessions for retail staff and distributor sales team
- sServe as the go-to product expert for client
sRetail Excellence & Brand Visibilit
- yConduct regular store visits, ensuring excellent in-store execution and planogram complianc
- eManage POSM deployment (displays, posters, brochures, shelf talkers
- )Execute in-store activations, demo events, and promotional campaign
s
What We're Looking F
- or5+ years of sales experience, preferably in mum & baby, FMCG, or consumer goods in Malays
- iaStrong understanding of the Malaysian mum & baby retail landsca
- peDemonstrated track record of managing key accounts and achieving growth targe
- tsPSI management, demand forecasting, or category management experience highly valu
- edFluent in Bahasa Malaysia and English (written and spoken); Mandarin is a pl
- usBachelor's degree in Business, Marketing, or related fie
- ldSelf-motivated, able to work independently and collaborative
- lyWillingness to travel within Malays
ia
Nice to H
- aveEstablished relationships with key Malaysian mum & baby retailers and baby shop cha
- insExperience with e-commerce platforms (Shopee, Lazada, TikTok Shop) in the mum & baby categ
- oryUnderstanding of Malaysian regulatory requirements for baby produ
- ctsExperience launching new brands or product lines in the Malaysian mar
ket
