Community Engagement Executive

JOB PURPOSE

Reporting to the Digital & Tech department, the Community Engagement Executive is responsible to aid the Head of Digital Marketing, to develop and oversee the growth and engagement strategy for Taylor's students, internal community (including staff, academic) and industry partners. As the Community Engagement Executive, you will strategically build growth and engagement, while ensuring that Taylor's online and offline communities are a safe, inclusive and trusted place where our students can connect with and learn from each other, while building affiliation with the rest of the internal community and the university. The role involves supporting community outreach and engagement initiatives, conducting research and analysis on community needs, and implementing strategies to build and maintain positive relationships with the student community. This position will work closely with our Social Media team and Content team.

KEY RESULT AREAS / RESPONSIBILITIES

• Plan and coordinate community outreach and engagement initiatives with the Community Engagement team, including events, workshops, and other activities.
• Conduct research and analysis to identify community needs, interests, and concerns.
• Build and maintain relationships with student community, industry partners, and internal stakeholders to promote understanding, collaboration, and trust.
• Generate community content, incentivise, and escalate user-generated content as part of tactical implementation for the social media strategy and content calendar.
• Collaborate with the Content and Creative team as well as other stakeholders to brainstorm concepts and bring them to life.
• Provide guidance and support to internal teams on community engagement best practices and strategies.
• Monitor and evaluate community engagement efforts to assess their effectiveness and identify areas for improvement.
• Lead online community-building on the Taylor's University and Taylor's College platform, with a focus on growing and developing student communities.
• Manage development and implementation of online community strategy including how to engage students and academics and fundamentally impact their relationship with one another and the university.
• Recruit, train and support student volunteers to create and cultivate online communities.
• Identify and socialize online community management standards, best practices and engagement tactics, based on peer, industry and student digital community benchmarks.
• Be active in social listening and monitoring across communities and make recommendations to help maximize online community building efforts.
• Manage constituent complaints and reputational issues and other high priorities.
• Partner with internal stakeholders including Marketing team, Digital, Tech and Content teams, and campus partners to achieve channel goals and to ensure coordination.
• Maintain a commitment to promoting and supporting an environment of diversity and inclusion.
• Develop and maintain a database of community contacts and resources.
• Collaborate with internal and external stakeholders to develop and implement community-driven programs and initiatives.
• Maintain knowledge of relevant policies, regulations, and best practices related to community engagement.

JOB SPECIFICATIONS

Minimum Qualification

• Bachelor's degree in marketing, mass communication, and social media, or a related field.
• 1-2 years of experience in community engagement or a related field.
• Excellent communication, interpersonal, and relationship-building skills.
• Strong analytical and research skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office, project management tools such as ClickUp, Asana, etc., and database management software.
• Knowledge of community engagement best practices and strategies.
• Demonstrated commitment to diversity, equity, and inclusion.
• Willingness to work flexible hours, including evenings and weekends, as needed.

Competencies

• Extroverted, outgoing personality and interpersonal skills.
• Good communication and presentation skills to address a broad spectrum of colleagues and external partners, with proven ability to develop variety of community marketing activities that reflects our brand voice.
• Passion for delivering great work and meaningful results.
• Ability to synthesize information from a variety of sources to develop well researched, sound solutions to problems.
• Ability to successfully handle multiple tasks, prioritize and meet deadlines.

The company reserves the rights to amend or include additional details towards your job description at any point of time in any form of communication.