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Consumer Credit User & Traffic Growth Lead

  • Posted 23 hours ago
  • Be among the first 10 applicants

Job Description

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia's most used apps for payments and everyday life.

Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler.

Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

Role Overview:

Own end-to-end user growth and lifecycle operations for our BNPL and cash loan products — from acquisition and conversion to engagement and retention — building a scalable, sustainable growth engine. Partnering closely with Product, Risk, and Engineering teams, you'll drive innovative operating models and scenario-based traffic partnerships to accelerate both business scale and user value.

What You'll Do:

1. Full User Lifecycle Operations

  • Lead end-to-end lifecycle operations for BNPL / cash loan products, covering acquisition, activation, conversion, repeat borrowing, and churn win-back
  • Drive data-informed, granular operations to continuously improve core metrics (CAC, conversion rate, repeat-borrow rate, user LTV, etc.)

2. Cross-Functional Collaboration & Strategy Innovation

  • Partner with Product, Risk, Engineering, and Marketing teams to co-create high-impact operating models and build scalable, repeatable growth playbooks
  • Continuously refine operational SOPs and frameworks, evolving the team from execution-driven to strategy-driven

3. Traffic Growth & Scenario Partnerships

  • Lead traffic conversion and scenario-based partnership innovation for BNPL / cash loan products; expand high-quality traffic sources and ecosystem collaborations
  • Build a systematic traffic-operations model that efficiently converts traffic into financial assets

Role Requirements:

Basic Qualifications

  • Bachelor's degree or above; 5+ years of internet operations experience, with consumer credit operations or management experience strongly preferred

Core Competencies (Required)

  • Proven internet traffic operations expertise, with hands-on experience at major cash loan, BNPL, or credit card platforms
  • Strong command of internet finance operating frameworks and tools (user segmentation, AARRR, A/B testing, RFM, attribution analysis, etc.)
  • Data-driven mindset, with the ability to translate business data into strategy and quantify operational impact

Soft Skills

  • Strong cross-functional collaboration and project-driving skills; able to break down ambiguous goals and deliver structured solutions in complex business contexts
  • High execution capability and resilience; thrives in fast-paced, target-oriented environments

Nice to Have

  • Consumer credit operations experience in Southeast Asia or other overseas markets
  • Experience building an operations function from 0 to 1, or leading growth initiatives with hundred-million-user scale
  • Working proficiency in both Chinese and English (especially relevant for the Kuala Lumpur scenario)

What You Get:

Work your way

  • Flexible working hours

Your wellbeing matters

  • Medical coverage, with option to include dependants
  • Extra leave for family and caregiving needs

Rewards that grow with you

  • Monthly lifestyle allowance via TNG eWallet
  • Long-term rewards for your contributions

Everyday support

  • Mobile and broadband reimbursement
  • Discounts and wellness perks

What it's like to work here

We care about people who take ownership, speak up, and want to make things better. Titles matter less than impact. Good ideas can come from anyone.

You will be working with people who are curious, practical, and not afraid to challenge each other in a good way.

Note: Only shortlisted candidates will be contacted.

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About Company

Job ID: 151642991