We are seeking a Consumer Insight Specialist to join our Product team! This role focuses heavily on front-line consumer research, engaging directly with smartphone consumers to understand their motivations, pain points, and purchase decision drivers. The insights generated will support product definition, pricing strategy, and key market decisions.
This position is well - suited for individuals who enjoy interacting with people, listening to real experiences, and uncovering the why behind consumer behavior.
Key Responsibilities
1. Front-line Consumer Research (Core Focus)
- Conduct one-to-one in-depth interviews with real consumers at:
- Telco operator stores
- Key account (KA) retail chains
- Offline e-commerce experience points
- Engage with consumers across entry-level, mid-range, and mid-to-high-end price segments
- Understand purchase motivations, key pain points, feature trade-offs, and price expectations
- Proactively engage with unfamiliar consumers and build trust to facilitate effective conversations
2. Qualitative Research Design & Execution
- Participate in or independently design interview guides and qualitative research frameworks
- Execute qualitative research projects such as focus groups and in-depth interviews
- Ensure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers
3. Insight Analysis & Reporting
- Organize and synthesize interview findings into meaningful insights, including:
- Consumer segmentation and personas
- Price-tier demand differences
- Core purchase drivers
- Prepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions
4. Cross-Functional Collaboration
- Work closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategies
- Translate consumer feedback into clear, user-centric language to support internal understanding and alignment
Requirements & Qualifications
- Bachelor's degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields
- 1–2 years of relevant experience in consumer research, user research, or market research
- Experience in conducting offline / face-to-face interviews is a strong advantage
- Prior experience in the smartphone, consumer electronics, or related technology industry is a strong advantage
- Able to communicate effectively in both English and Bahasa Malaysia with general consumers
- Willing to travel frequently for store and market visits
