Lead the development of corridor awareness platforms, ecosystem partnerships and customer touchpoints that position Maybank as the preferred partner for cross border activities. The role is responsible for building awareness infrastructure, managing strategic partnerships and delivering customer education initiatives that support corridor growth.
- Develop and manage corridor awareness platforms such as the Digital Hub and customer discovery channels to drive visibility of Maybank's cross-border offerings.
- Curate corridor-related content and insights to educate customers on cross-border opportunities and support informed decision-making.
- Establish and manage strategic ecosystem partnerships across sectors such as tourism, healthcare, education, lifestyle, and transportation to enhance customer reach and engagement.
- Plan and execute customer engagement initiatives, including events, roadshows, activations, and other on-ground campaigns that promote corridor propositions.
- Collaborate with internal stakeholders across Product, GTM, Digital, Analytics, Compliance, Legal, and Country teams to align initiatives with business goals.
- Monitor and measure the effectiveness of awareness campaigns, partnerships, and engagement touchpoints to improve impact and customer reach.
- Drive customer education and awareness infrastructure that supports corridor growth and positions Maybank as the preferred cross-border banking partner.
Job Requirement
- Relevant experience in marketing, partnerships, ecosystem development, business development, customer engagement, or strategic initiatives.
- Proven track record in developing and managing partnerships, events, activations, or customer-facing programs.
- Strong project management and stakeholder coordination skills across business, product, digital, and external partner teams.
- Experience managing digital platforms, content ecosystems, or customer information portals.
- Excellent communication, presentation, and stakeholder management capabilities, including engagement with senior leaders and external partners.
