Creative Strategy Lead
Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials with hyper-localized entertaining content. Home to pages like MGAG and Hepmil Creator's Network, we're looking for a Creative Strategy Lead with a strong creative mind to help expand the presence and promote Hepmil across all platforms.
Key responsibilities for this role include:
- Concept Generation and Ideation - Develop social-first ideas and campaign plans that helps our brand partners gain a strategic and creative advantage.
- Campaign planning and execution - Oversee the execution of specific campaign elements, ensuring adherence to the overall strategy and timelines.
- Brand Storytelling and Messaging - Support with the crafting of effective messaging that aligns with brand values, communicates key messages coherently, and drives desired actions.
- Creative Team Management - Take charge of a department of creatives and be a part of crafting and leading the creative culture.
Requirements:
- Strong creative mind with 7+ years of creative or digital agency experience
- In-depth knowledge of key social media channels primarily TikTok, but also Facebook, Instagram and Youtube
- Knowledge of social media content ecosystem, especially videos and memes
- Knowledge of developing marketing strategies for cross content execution
- Experience working with a team in conceptualizing and producing content
- Good comfort level interacting with high-profile clients and industry professionals
- Talent in presenting information concisely and accurately with keen attention to detail
- Experience in working in creative advertising industry with exposure in creating video content for digital formats is a key advantage
- Ability to work in a hybrid set-up
