Customer Insights Specialist

Key Responsibilities:

1. Front-line Consumer Research (Core Focus)

* Conduct one-to-one in-depth interviews with real consumers at:

* Telco operator stores

* Key account (KA) retail chains

* Offline e-commerce experience points

* Engage with consumers across entry-level, mid-range, and mid-to-high-end price segments

* Understand purchase motivations, key pain points, feature trade-offs, and price expectations

* Proactively engage with unfamiliar consumers and build trust to facilitate effective conversations

2. Qualitative Research Design & Execution

* Participate in or independently design interview guides and qualitative research frameworks

* Execute qualitative research projects such as focus groups and in-depth interviews

* Ensure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers

3. Insight Analysis & Reporting

* Organize and synthesize interview findings into meaningful insights, including:

* Consumer segmentation and personas

* Price-tier demand differences

* Core purchase drivers

* Prepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions

4. Cross-Functional Collaboration

* Work closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategies

* Translate consumer feedback into clear, user-centric language to support internal understanding and alignment