Digital Marketing Manager

We are looking for a versatile and experienced Digital Marketing Manager to lead the planning, execution, and optimisation of our digital marketing strategy. This role plays a key part in strengthening our brand presence, driving qualified leads, and supporting business growth across digital channels. The ideal candidate brings a strong mix of strategic thinking and hands-on execution across digital campaigns, content marketing, SEO, social media, Marketing automation, email marketing and marketing analytics.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Manage the overall content strategy, including development of a content calendar aligned to business priorities and campaign timelines.
• Oversee the social media calendar, ensuring consistent and timely messaging across channels.
• Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
• Manage website performance, SEO optimisation, and user experience improvements.
• Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
• Analyse performance metrics across social media and email marketing channels
• Stay current with digital trends and best practices and evaluate new tools and technologies to enhance marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field.
• 6+ years of hands-on digital marketing experience, ideally in a B2B or professional services environment.
• Strong understanding of all key digital marketing channels including content, SEO, social media and analytics.
• Proficiency in tools such as Google Analytics, social media management platforms, and CRM/marketing automation systems(Salesforce engagement cloud preferred)
• Excellent communication, writing, and stakeholder management skills.