Digital Marketing Specialist

We're looking for someone who truly enjoys digital content and knows how to turn that creativity into performance marketing results. If you are good at optimizing performance on social media or even better if you love being on camera, playing with editing tools, you might be the perfect fit! GA and SEO

know-how is a bonus too.

Job Description

• Execute integrated marketing campaigns, including GA, Ads, SEM, and SEO, and optimize performance via Meta Business Suite, TikTok Business Center, Google Analytics, and XHS.

• Conduct A/B and multivariate testing to improve campaign performance, reduce CPA, and manage/optimize Search (CPC) and Display (CPM) campaigns.

• Perform market research and competitor analysis to identify trends, audience behaviours, and new creative opportunities.

• Collaborate with the team to develop engaging weekly content across digital platforms and support on-site events when needed.

Requirement

• Passionate about marketing, digital trends, and content with strong knowledge of social media platforms, familiar with social media analytics and digital advertising tools.

• Proficient in design and editing tools: Adobe Illustrator, Photoshop, Canva or Capcut is a plus.

• Creative, proactive, detail-oriented, and able to work both independently and in a team environment

• Fluent in English and Mandarin to support social media content development.