Position Summary
Direct Sales Manager is responsible for leading the Business-to-Consumer (B2C) Sales Department to achieve revenue, conversion, and customer acquisition targets. This role oversees the entire sales operation, including strategy development, team management, training, sales performance, and continuous process improvement.
Key Responsibilities
1. Sales Strategy & Performance
- Develop and execute B2C sales strategies to achieve monthly and annual revenue targets.
- Monitor daily, weekly, and monthly sales performance and identify opportunities for improvement.
- Analyse sales data and conversion metrics to optimise team performance.
- Prepare sales forecasts and performance reports for management.
2. Team Leadership & Management
- Lead, coach, and manage Sales Managers, Supervisors, Team Leaders, and Sales Consultants.
- Conduct regular one-on-one coaching sessions and performance reviews.
- Set KPIs and monitor individual and team achievements.
- Manage staff scheduling, attendance, and productivity.
3. Recruitment & Onboarding
- Work with HR to recruit new sales talents.
- Conduct interviews and assess candidates sales capabilities.
- Oversee onboarding and ensure new hires are equipped with product knowledge and sales skills.
4. Sales Training & Development
- Design and deliver sales training programs for new and existing team members.
- Conduct role-play sessions, objection handling workshops, and closing technique training.
- Develop sales scripts, SOPs, and best practices.
5. Sales Operations
- Monitor daily sales activities and ensure compliance with company SOPs.
- Optimise sales processes to improve efficiency and customer experience.
- Coordinate manpower planning to ensure sufficient sales coverage.
- 6. Campaign & Cross-Department Collaboration
- Work closely with Marketing to plan and execute sales campaigns and promotional activities.
- Collaborate with Customer Service, Product, and Operations teams to improve customer journey and retention.
- Provide feedback from customers and sales teams to support product improvements.
7. Customer Engagement
- Monitor customer feedback and identify areas for service improvement.
- Support the team in handling escalated customer concerns when necessary.
8. Reporting & Administration
- Prepare weekly and monthly sales reports for senior management.
- Track KPIs including:
- Revenue
- Conversion Rate
- Closing Rate
- Attendance
- Productivity
- Average Sales per Agent
- Campaign Performance
Key Deliverables
- Achieve monthly and annual sales targets.
- Improve team conversion and closing rates.
- Build and maintain a high-performing sales team.
- Ensure consistent coaching and staff development.
- Maintain accurate reporting and forecasting.
- Continuously improve sales processes and operational efficiency.
Required Skills & Competencies
- Strong leadership and people management skills.
- Excellent coaching and mentoring ability.
- Sales strategy and business planning.
- Data analysis and performance management.
- Excellent communication and presentation skills.
- Strong problem-solving and decision-making abilities.
- Ability to work under pressure and manage multiple priorities.
- Proficient in CRM systems, Microsoft Excel, and Google Workspace.
Preferred Experience
- Experience leading a high-volume B2C sales team.
- Experience in telesales, inside sales, or education technology is an advantage.
- Proven track record of consistently achieving sales targets.
- Experience managing remote sales teams is preferred.
At Pandai, we're on a mission to make education more accessible, engaging, and impactful through technology. We're a passionate team that believes in building solutions that genuinely make a difference for students, teachers, and schools across Malaysia. If you're excited about education, technology, growth, and being part of a team that's building something meaningful, come join us and grow with Pandai!
