As a growing Malaysian fashion label, July Fashion focuses on modern wardrobe essentials, timeless silhouettes, thoughtful details, and accessible everyday elegance. Through our online platform, retail concept stores and department store counters, we continue to build a stronger fashion community with a clear vision — to become one of Malaysia's leading labels for refined everyday dressing.
We are now looking for an E-Commerce & Marketing Performance Executive who is responsible for managing JULY Fashion's online sales channels and digital marketing performance across the official website and other relevant platforms.
This role combines e-commerce operations, online merchandising, campaign execution, paid advertising and performance analysis to drive online revenue, improve conversion and maximize return on marketing investment.
Key Responsibilities
E-Commerce Operations
- Manage daily operations of the official website and e-store.
- Create, update and optimize product listings, pricing, images, descriptions, stock levels and promotional banners.
- Ensure online stores are accurate, visually appealing and aligned with JULY Fashion's brand direction.
- Monitor order processing, fulfilment, cancellations, returns, customer ratings and platform service levels.
Campaign and Marketplace Management
- Set up and manage vouchers, flash sales, bundle deals, add-on promotions, free shipping and platform campaigns.
- Participate in key campaigns such as 10.10, 11.11, 12.12 and festive promotions.
- Ensure campaign pricing, stock allocation and promotional mechanics are implemented accurately and on time.
Performance Marketing
- Plan, execute and optimize Meta Ads across Facebook and Instagram.
- Monitor advertising budgets, audience performance, creative effectiveness and conversion results.
- Prepare weekly and monthly online sales and marketing performance reports.
- Track key metrics including sales revenue, conversion rate, average order value, ROAS, advertising cost, customer acquisition cost, traffic, add-to-cart and checkout rates.
- Use Shopify reports, Google Analytics 4, Meta Ads Manager and marketplace dashboards to identify sales opportunities and performance gaps.
- Recommend actions to improve campaign profitability, product sell-through and online customer experience.
Requirements
- Diploma or Degree in E-Commerce, Marketing, Business, Digital Marketing or a related field.
- Minimum 2–3 years of experience in e-commerce, marketplace management or performance marketing.
- Hands-on experience with Shopify, Shopee, Lazada and Meta Ads Manager.
- Knowledge of Google Analytics 4, Shopee Ads or Lazada Sponsored Solutions is preferred.
- Strong analytical, reporting and Microsoft Excel or Google Sheets skills.
- Commercially driven, detail-oriented and able to manage multiple campaign deadlines.
- Experience in fashion, beauty, lifestyle or retail industries will be an advantage.
- Proficient in English & Mandarin
Working Location : Bangsar, Kuala Lumpur
Working Day : Mon - Fri
Working Hours : 9:30am - 6:30pm
