Executive - Marketing & Communication (Business Intelligence & Reporting)

5-7 years
8 days ago
Job Description

If you are looking to excel and make a difference, take a closer look at us

HLB is embarking on a comprehensive multi-year regional BIG DATA and Analytics transformational
journey encompassing products, channels and services across the different markets. We are looking
for people with previous decision science and marketing analytics experience to lead different
initiatives focused on improving customer acquisition, product cross sell and revenue enhancement
across various consumer banking products.

Job Descriptions

  • Support the Payments, Personal Loan and Insurance & Investment product teams to identify

  • acquisition and sales growth opportunities and develop strategies towards increasing sales,

  • profitability, customer retention and cross-sell through analyses.

  • Apply quantitative methods and techniques to manage and analyze large sets of data.

  • Use SQL, SAS, R, Python and other analytical development tools to design analyses and

  • measure key metrics.

  • Use data mining techniques, programming skills to build analytics models to identify business

  • opportunities and improve predictive ability.

  • Translate business requirements into conceptual, logical and physical data models. Learn and

  • adapt existing modeling methods to achieve business objectives.

  • Conduct analyses, formulate insights and summarize findings for presentation to

  • management.

Job Requirement

  • Degree in Actuarial studies, Mathematics/Statistics, Computer / Information Science or

  • related disciplines

  • At least 5 years of relevant working experience in data modeling principles and methods

  • Experience in SAS Programming and SQL Teradata mandatory.

  • Experience in Enterprise Guide, R, Python, Tableau, Datawarehouse preferable but not

  • mandatory

  • Strong analytical skills, highly numerate with strong critical thinking ability

  • Good interpersonal and communication skill and strong influencing ability.

Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB's operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB's ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.