Host Live - TikTok Shop

Position: Host Live Streaming

Brand Category: Home-living / Kitchenware

Platform: TikTok Shop

About Dachin:

• Singapore-headquartered end-to-end consumer brand company
• Backed by global investors ARES and Jungle Ventures; Seed and Series A completed
• Category-leading brands across Southeast Asia
• No.1 Kitchenware GMV brand in Indonesia
• Malaysia office located in Bangsar, Kuala Lumpur

Company Description

DACHIN Group, headquartered in Singapore, is a data-driven brand creator focused on consumers in Southeast Asia, with a particular emphasis on the Indonesia market. The company uses an advanced data collection and analytics engine to understand customer behavior across multiple touchpoints and create brands that match evolving lifestyle and consumption needs. DACHIN manages brands in Lifestyle and Consumer Electronics, supported by strong distribution, fulfillment, and performance marketing capabilities that enhance customer experience and engagement. Its omnichannel sales network spans online and offline B2C and B2B marketplaces, social commerce, and private channels, ensuring broad market reach. By prioritizing customer satisfaction and a comprehensive brand ecosystem, DACHIN aims to deliver sustainable value for both customers and employees.

Role Description

This is a full-time, on-site Host Live Streaming role based in Kuala Lumpur City. The Host Live Streaming is responsible for planning and presenting live sessions that showcase DACHIN's brands and products across various online platforms. Daily tasks include preparing product information and scripts, hosting engaging live streams, interacting with viewers in real time, answering questions, and guiding potential customers through product features and promotions. The role involves collaborating with marketing and sales teams to align live content with campaign goals, suggesting ideas to improve audience engagement, and reviewing performance data to refine future live sessions. The host is also expected to maintain a professional on-camera presence, uphold brand guidelines, and support other promotional activities as needed.

Qualifications

• Strong Communication skills, including clear on-camera presentation and the ability to engage diverse online audiences.
• Customer Service and Sales skills to respond to viewer inquiries, handle objections, and convert interest into purchases.
• Training or coaching experience, with the ability to explain product features and usage in an accessible, educational manner.
• Experience in Consumer/Lifestyle products is an advantage, especially in product demonstration or retail environments.
• Comfort with live streaming platforms, social commerce tools, and basic digital content creation (e.g., scripting, live show planning).
• Strong interpersonal skills, adaptability, and resilience in a fast-paced, performance-driven environment.
• Ability to work on-site in Kuala Lumpur City, including evenings or weekends when required by campaign schedules.
• Fluency in English; proficiency in Bahasa Malaysia, Bahasa Indonesia, or other regional languages is an added advantage.
• Prior experience in hosting, broadcasting, online influencing, or front-line sales is preferred but not mandatory.

Why Join Dachin

• Join a Singapore-headquartered regional consumer brand company with proven market success across Southeast Asia.
• Work with established brands that have achieved category leadership in the region.
• Be part of the early team building the Malaysia market from the ground up — your work directly shapes how DACHIN grows here.
• Gain exposure to large-scale campaigns across TikTok Shop, Shopee, and Lazada during major double-date events and platform mega-sales.
• Enjoy strong career growth opportunities within a rapidly expanding regional organization.
• Work in Bangsar, one of Kuala Lumpur's most accessible and vibrant business districts.