HubSpot Administration & Data Governance
- Manage the day-to-day administration of the HubSpot platform, including system configuration, user access, roles, and permissions.
- Establish and maintain CRM governance standards, including property management, naming conventions, lifecycle stage definitions, and data retention policies.
- Ensure compliance with data governance requirements and maintain a structured, scalable CRM environment.
- Configure and maintain system settings, workflows, and controls that support secure and efficient data management.
Data Integrity & Quality Management
- Maintain high standards of data quality across contacts, companies, deals, and custom objects.
- Conduct regular data hygiene activities, including duplicate identification and merging, record cleansing, validation checks, and database audits.
- Monitor data health, identify inconsistencies or anomalies, and resolve data-related issues proactively.
- Investigate and troubleshoot data synchronisation issues and integration-related errors.
- Ensure accurate, complete, and reliable data is available for reporting, forecasting, and business decision-making.
Platform Optimisation & Automation
- Design, develop, and optimise HubSpot workflows, automation, and lead management processes.
- Implement and maintain lead scoring, lead routing, nurture programs, and customer lifecycle automation.
- Build and maintain landing pages, forms, email templates, tracking links, and other HubSpot assets to support marketing initiatives.
- Continuously review and improve existing automations to increase efficiency, reduce manual effort, and align with best practices.
Reporting & Analytics
- Develop and maintain dashboards, reports, and performance metrics for Sales and Marketing teams.
- Deliver actionable insights through data analysis to support strategic decision-making.
- Monitor campaign, pipeline, and revenue performance against key business objectives.
- Partner with stakeholders to identify reporting requirements and translate them into meaningful dashboards and KPIs.
Technical Support & User Enablement
- Serve as the primary HubSpot subject matter expert for internal users.
- Provide timely support and troubleshooting for CRM, workflow, automation, and integration-related issues.
- Collaborate with HubSpot support, vendors, and internal IT teams to resolve complex technical challenges.
- Develop and deliver user training, documentation, and best-practice guides to drive adoption and platform proficiency.
Platform Innovation & Cross-Functional Collaboration
- Stay up to date with HubSpot product enhancements, emerging capabilities, and new features.
- Evaluate and recommend improvements that enhance automation, reporting, customer engagement, and operational efficiency.
- Partner closely with Marketing, Sales, and IT teams to align CRM processes with business objectives.
- Support the ongoing evolution and scalability of the HubSpot ecosystem as business needs grow.
Requirements:
- Degree in Marketing, Business, Information Systems, or a related field, or equivalent relevant experience.
- 2+ years hands-on experience administering and managing HubSpot CRM, including Marketing Hub and Sales Hub.
- Proven ability to build and maintain HubSpot assets and automation, including workflows, lead nurturing, landing pages, email templates, forms, and tracking links aligned to marketing and sales processes.
- Experience using HubSpot Operations Hub for data synchronization, enrichment, and automation; familiarity with HubSpot AI capabilities (e.g. Breeze AI) advantageous.
- Strong understanding of digital marketing, inbound methodology, lead funnel management, and CRM best practices.
- Demonstrated experience in CRM data governance and data quality management, including lifecycle stages, property standards, naming conventions, and duplicate management.
- Ability to design and maintain structured CRM frameworks ensuring data integrity and a single source of truth.
- Experience supporting marketing campaign execution using HubSpot (e.g. email marketing, lead management, inbound campaigns).
- Strong troubleshooting skills with experience resolving CRM, workflow, and integration issues.
- Experience integrating HubSpot with third-party systems (e.g. CMS, ERP, or marketing tools) and managing data flow between platforms.
- Knowledge of Salesforce, Marketo, web analytics tools, or HTML/CSS for marketing asset customization is advantageous but not essential.
