Key Account Executive

ROLES & RESPONSIBILITIES

• Align account development plans with customers across all Etika categories to ensure mutual

growth and strategic collaboration.

• Serve as the key representative of the company in managing all operational and accounts

receivable (AR) matters with assigned key accounts.

• Identify new business opportunities and support the National Business Manager in establishing

a strong foundation for major negotiations, including Trading Terms, Joint Business Plans (JBP),

and category development initiatives.

• Provide accurate sales forecasts for assigned portfolios, aligned with the National Business

Manager. Proactively highlight opportunities and challenges, and contribute actionable insights

to achieve sales targets and forecast accuracy.

• Manage trade spend for assigned accounts to maximize return on investment. Oversee the endto-end process from accruals and claims to final payment.

• Deliver both sales and qualitative KPIs for below-the-line (BTL) activations. Collaborate with the

operations team and merchandising partners to enhance in-store visibility and ensure

merchandising standards are upheld according to company guidelines.

• Partner closely with the National Business Manager to meet key performance indicators,

including sales turnover and gross profit targets.

REQUIREMENTS

• Possess a Bachelor's Degree in Marketing, Business Studies, or a related field.

• Minimum of 1 year experience in a Key Account Executive role, with the ability to work

independently and with minimal supervision.

• Strong analytical, negotiation, and presentation skills.

• Results-oriented and KPI-driven, with a strong commitment to achieving business objectives. A

proven track record of success is an added advantage.

• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, etc.).

• Excellent written and spoken communication skills in English and Bahasa Malaysia. Proficiency

in Mandarin and Cantonese is a plus.

• Must possess a valid driving license, own transport, and be willing to travel as required