Key Responsibilities
1. Key Account Management
- Manage and maintain strong relationships with assigned Modern Trade and Local Key Account customers.
- Serve as the primary point of contact for customers, ensuring timely resolution of inquiries and issues.
- Conduct regular business reviews to understand customer needs and identify growth opportunities.
2. Sales & Business Growth
- Develop and execute account plans to achieve sales targets and business objectives.
- Identify opportunities to grow sales, improve product distribution, and expand the customer portfolio.
- Monitor sales performance and recommend actions to improve revenue and profitability.
3. Customer Collaboration
- Work closely with customers on promotions, product launches, pricing, and merchandising initiatives.
- Negotiate commercial terms and ensure successful execution of agreed business plans.
- Build long-term partnerships to enhance customer satisfaction and loyalty.
4. Cross-Functional Coordination
- Collaborate with Sales Operations, Supply Chain, Finance, Marketing, and Operations teams to ensure
- seamless execution of customer requirements.
- Coordinate demand forecasts, order fulfilment, and inventory planning to support customer needs.
- Resolve operational issues affecting customer service levels.
5. Performance Monitoring & Reporting
- Track account performance, sales trends, and key business metrics.
- Prepare regular sales reports, forecasts, and business reviews for management.
- Monitor customer KPIs and recommend improvements to drive account performance.
6. Market & Competitive Insights
- Monitor market trends, competitor activities, and customer feedback.
- Identify new business opportunities and recommend strategies to strengthen market presence.
- Share market insights to support commercial planning and decision-making.
Requirements
- Minimum 4 years of experience in key account management, strategy & operations, or a similar role within the FMCG or related industry.
- Existing networks and strong working relationships with Modern Trade, Local Key Account, Cash & Carry and Wholesaler buyers are highly desirable.
- Proven ability to manage cross-functional portfolios with P&L impact
- Strong capability in KPI decomposition, roadmap planning, and stakeholder influence
- Excellent structured communication and problem-solving skills
- Bachelor's degree in Business, Management, Engineering, or a related field (or equivalent relevant
- experience)
- Strong in Strategic thinking with strong execution capability, Stakeholder management and influence without authority, Structured, data-driven decision-making, Bias for action in ambiguous and fast-paced environments.
- Proficiency in English and Bahasa Melayu.
