About The Role
We are seeking a dynamic and results-driven KOL Manager to drive brand engagement and retail client conversion through influencer partnerships and creator-led content initiatives. You will be responsible for identifying, onboarding, managing, and optimising relationships with Key Opinion Leaders (KOLs), content creators, and trading influencers across priority markets.
Your core focus will be to drive quality traffic, increase conversions, and grow active trading community through trusted influencer channels. This role blends brand marketing, performance marketing, and creator strategy in a high-growth trading environment.
Your Responsibilities:
KOL Acquisition & Management
- Develop, launch and operationalise our Global Creator strategy & programme. Manage the end-to-end operations from influencer selection, content strategy and development, contractual and finance processes and performance reporting of this programme.
- Identify, recruit, and onboard relevant trading/finance/lifestyle KOLs across platforms (YouTube, Instagram, TikTok, Telegram, Twitter, Discord, etc.).
- Negotiate and manage contracts, performance metrics, and deliverables for influencer campaigns.
- Establish and manage a network of content creators and social media influencers. Build strong, long-term relationships with top-performing influencers to drive consistent conversion and brand alignment.
Campaigns Amplification
- Design and manage KOL-driven campaigns aimed at converting leads into funded and active trading clients.
- Collaborate with internal teams to develop tailored landing pages, referral codes, educational content, or promotions that support conversion goals.
- Track campaign performance, optimise creatives/messaging, and iterate based on ROI and cost-per-funded-account benchmarks.
Performance Monitoring & Reporting
- Monitor and report on key KPIs: reach, engagement rate, conversion rate (sign-up to FTD), cost per acquisition (CPA), influencer ROI, and audience quality.
- Use analytics tools and CRM data to segment high-performing KOLs and inform future budget allocation or strategy.
- Ensure compliance with marketing and regulatory requirements in content and campaign execution.
Cross-Functional Collaboration
- Work closely with the Brand, Content, Integrated Marketing teams in global and regional teams and other relevant backend teams (e.g. Finance, Product, Compliance) to ensure integrated and consistent campaign execution.
- Coordinate with local community teams to identify grassroots influencers and micro-KOLs.
- Provide market and KOL insights to support broader acquisition and engagement strategies.
What Makes You a Great Fit:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- At least 3 years of experience in influencer marketing, partnerships, or KOL management -preferably in fintech, trading, crypto, or e-commerce.
- Proven track record of using KOLs to drive branding and performance metrics such as community engagement, sign-ups or conversions.
- Strong understanding of trading platforms, retail investor behaviour, and financial content trends.
- Excellent negotiation, interpersonal, and stakeholder management skills.
- Familiarity with productivity platform (e.g. Lark); influencer tracking platforms (e.g., Influencity, Impact) and analytics tools (Google Analytics, Looker Studio, etc.).
- Fluency in English; additional language skills (e.g., Chinese, Arabic, Spanish) are a plus depending on market focus.
Good-To-Have
- Commercially minded with a strong understanding of performance-based influencer marketing.
- Comfortable working in fast-paced, and KPI-driven environments.
- Strategic thinker with creative instincts and high attention to detail.
- Independent self-starter who's comfortable with tech systems and AI tools.
- Experience in regulated industries and awareness of marketing compliance is a plus.
Your Journey After Applying
- Screening interview with our talent acquisition partner
- Interview with your manager
- Second interview with 2nd-level manager
