Manager, Customer Channel Engagement and Financial Analyst

5-10 years
3 Applied
Job Description



If you are looking to excel and make a difference, take a closer look at us
Functional

  • Provide analytical leadership to the team to identify sales growth opportunities and develop strategies towards profitability.
  • Perform advanced analytics to support the teams across acquisition and portfolio management.
  • Develop and identify effective portfolio actions based on customers revenue, profitability, transactional behavior and engagement with bank.
  • Coordinate key initiatives and manage business relationships with key business partners in Product, Channel, Operations and Finance.
  • Participate in the development and application of scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regression statistical tools on different initiatives including self-learning and responsive algorithms (machine learning).
  • Train team members as needed on analytic processes, tools and problem solving.
  • To work closely with their peers in the department on analytic, campaign and reporting requirements to meet the Bank's strategic and tactical KPIs.

Managerial
  • Lead a medium d team consisting of senior and junior analysts to generate regular and ad-hoc reports and campaigns
  • Train and coach the team to reach optimum efficiency in terms of productivity, accuracy and timeliness
  • Implement process improvements for productivity and timeliness

Organizational
  • Key controller of the Bank's Customer Contact Policy to safeguard the private information of customers

Education/Qualification
  • Degree in Engineering, Computer Science, IT, Actuarial studies, Banking/Finance/Economics, Business, Marketing, Mathematics/Statistics or related disciplines
  • Proficient in SAS Programming, Enterprise Guide, SQL and MS Excel, Data warehouse and enterprise BI solutions such as Tableau
  • Knowledge and previous experience with statistical modelling such as decision tree tools like CHAID or Logistic Regression is highly desirable
  • Good interpersonal and communication skill

Experience
  • At least 5-10 years of relevant working experience
  • Exposure to project management and operation set-up
  • Have performed reporting function in the capacity of creator / designer and/or execution
  • Marketing or Sales Campaign design, creation and reporting
  • Knowledge in Adobe Analytics and Google Analytics will be added advantage

Special Skills
Coding skills in SAS or SQL or in other BI and statistical programs

Hong Leong Bank ('HLB') stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB's operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB's ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.

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