Job Title : Manager, GBM CMA - Credit Card & Personal Financing MY
Division : Group Brand and Marketing
Department : Consumer Marcom
Job Purpose:
- Manage and execute marketing communication for various mediums under assigned responsibilities for Consumer Banking.
- Project manage all marketing campaigns, product launches, marketing events and other marketing related initiatives and liaison person between business units and relevant stakeholders.
- Manage and execute marketing communication for various mediums and oversee retail media strategy.
Key Responsibilities:
- Assist in developing and implementing strategic and innovative marketing initiatives, and campaign integration designed to drive existing business performance
- To coordinate, manage, plan and organize marketing campaigns, events, product launches, promotional campaigns
- To ensure timely execution of marketing material across all marketing literature and be contact point and coordinate product information between various touch points
- Manage vendors and agencies in terms of follow up on deadlines, service levels, invoices and other marketing-related paperwork.
- Coordinate and ensure the Marketing Plan for the Product Units are on track
- To liaise with Corporate Communications/other stakeholders for approvals on all collateral/content
- To ensure compliance to Local Authorities Guidelines, BNM Guidelines, SC Guidelines, Postal Regulations and Guidelines
- To ensure timely execution of marketing material and consistent branding across all marketing literature and ensure consistent look and feel of marketing collateral/medium
- Assist in developing and implementing strategic and innovative marketing/media/new media initiatives, messaging and campaign integration designed to drive existing business performance
- Assist in forming strategies to help maximize profits and increase market share, top of mind recall and share of voice
- Oversee retail media strategy to ensure maximum reach, effectiveness, share of voice, CPC, CTRs
- Manage communications for RB (provide input for branch communication channels, newsletters, letters, websites etc)
- Support development of marketing plans and specifications for marketing collateral/media content (TTL – ATL, BTL, Digital, OOH, etc)
- Assist in developing and implementing strategic and innovative marketing/media/new media initiatives, messaging and campaign integration designed to drive existing business performance.
- To ensure timely execution of marketing material and consistent branding across all marketing literature and ensure consistent look and feel of marketing collateral/medium.
- Manage vendors and agencies (creative and media) in terms of initial campaign and per job briefings, follow up on deadlines, service levels, invoices and other marketing-related paperwork. Key Dimension of Impact
Relevant Work Experience:
- At least 2 years of product/marketing/marcom/corporate communication experience in a financial institution or related industry.
Required Competencies and Skills:
- Strong verbal and written presentation/ reporting/analytical skills
- Good interpersonal and communication skills.
- Experienced in project management
- Fluent in verbal and written English and BM language, additional advantage for spoken and written Chinese
