Marketing Executive

This regional role is responsible for driving and coordinating marketing initiatives across the Asia Pacific (APAC) region to support business growth and brand visibility.

Job Descriptions

1. Responsible for preparing and proposing constructive methods and solutions to optimize targeted social media channels, engagement and lead generation.
2. Preparation and execution of effective social media communication and promotional content to achieve marketing campaign objectives in APAC region.
3. Maintain and streamline the functionality of the targeted social media channels, ensuring all contents are communicated and displayed effectively and in a timely manner.
4. Responsible in maintaining communication content and setup in the target social media channels to ensure compliance with brand guidelines, as well as regional legal and regulatory requirements.
5. Tracking, preparing, monitoring and presenting accurate and updated social media analytic data and performance reports as well as other relevant market trends and competitors information.
6. Work closely with related stakeholders on social media and online marketing campaigns.
7. Assist in all marketing related activities and any other assignments that may be assigned from time to time.

Job Requirements

1. Degree in Marketing, Digital Marketing, Business Communication or related fields.
2. Minimum 3+ years of experience in Regional Digital and Event Marketing within the B2B manufacturing, plastics & polymers, industrial, or technology sectors.
3. Strong hands-on experience in regional and China digital marketing, including social media, SEO, AI Search Optimization (AI GEO), AI-powered search, content marketing, and digital analytics.
4. Proficiency in Mandarin is essential as the role involves close collaboration with vendors and counterparts in China.
5. Flexible work approach and able to work well under pressure and tight deadlines.
6. Strong analytical and reporting skills, with the ability to interpret campaign performance and provide actionable insights.
7. Good insight and interest on new trends in B2B digital marketing and ability to evaluate emerging digital technologies.
8. Excellent time management, communication, project and stakeholder management skills, with the ability to manage multiple regional projects and tight deadlines.