Brand: BMAI & PANGU earphone
In charge for Malaysia & Singapore market
Key Responsibilities:
- Plan and execute integrated marketing communication (IMC) campaigns aligned with brand and business objectives, coordinate new product launches, race expos, roadshows, and brand activations.
- Develop campaign plans covering key messages, channels, timelines, deliverables, and KPIs.
- Manage campaign budgets, monitor spending, and evaluate campaign ROI.
- Monitor campaign progress and ensure all deliverables meet brand standards.
- Coordinate content planning and execution across all digital platforms.
- Prepare creative briefs for designers, photographers, and videographers.
- Work with KOLs, athletes, and content creators to develop engaging marketing campaigns.
- Ensure all content aligns with brand identity and communication guidelines.
- Coordinate the production of marketing materials, including POSM, event branding, and promotional materials.
- Liaise with suppliers, agencies, event organizers, and business partners to ensure smooth campaign and event execution.
- Coordinate logistics and on-site support for events, expos, community activities, and retail activations.
- Track marketing expenses, campaign performance, and prepare basic marketing reports.
- Assist with marketing administrative tasks, including quotations, purchase orders, and invoice submissions.
Requirements:
- Fresh graduates are welcome to apply.
- 1–3 years of relevant working experience.
- Good communication and relationship management skills.
- Knowledge of social media marketing, digital content planning, and current content trends, with a creative mindset to develop engaging marketing campaigns.
- Strong organizational and project coordination skills, with the ability to manage multiple tasks and meet deadlines.
- Proactive, responsible, and able to independently follow up on tasks and projects.
- Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with Canva or basic design tools is an advantage.
- Passion for sports, running, FMCG, beauty,and an active lifestyle is an advantage.
