Job Responsibilities
Strategy & HQ Alignment
- Act as the key liaison between RFMY and HQ, ensuring local marketing execution aligns with regional strategy.
- Adapt HQ initiatives for the Malaysian market and provide consumer, competitor, and market insights to support strategic decision-making.
Digital, CRM & Loyalty
- Lead digital marketing, CRM, loyalty, and voucher programs to drive customer engagement and sales growth.
Channel & Aggregator Management
- Manage and grow performance across GrabFood, foodpanda, and ShopeeFood through promotions, visibility, and partnership campaigns.
- Optimize channel performance across dine-in, takeaway, and delivery platforms.
Promotions & Campaign Execution
- Execute promotional calendars, local store marketing (LSM), and new product launches across all channels.
- Ensure seamless campaign rollout and operational readiness across stores and digital platforms.
Performance & Budget Management
- Monitor campaign effectiveness, sales performance, and marketing ROI.
- Manage marketing budgets with a strong focus on efficiency and business impact.
Requirements :
- Bachelor's Degree in Marketing, Business, Communications, or a related field
- 5-7 years of experience in Digital Marketing, CRM, Marketing Operations, or Brand Marketing, with leadership experience preferred
- Experience in F&B, QSR, or Retail industries. Strong knowledge of digital marketing, paid media, CRM, loyalty programs, and promotional campaign execution.
- Hands-on experience managing food delivery aggregators (GrabFood, foodpanda, ShopeeFood)
- Fluency in Bahasa Malaysia and English.
- Proven ability to execute effectively within an HQ-led / matrixed structure, translating central direction into local execution.
- Strong analytical, project management, stakeholder management, and communication skills.
- Proficient in Microsoft Excel and PowerPoint.
- Willing to be placed at Petaling Jaya, Selangor.
