Marketing Manager - Laderach Chocolate

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, New Zealand, Thailand, Hong Kong, Macau, Vietnam and the Philippines. Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at www.valiram.com

Valiram Brands:

• Beauty (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches (Swiss Watch, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for Laderach according to VG guidelines.
• Define customer centric marketing strategies, process and procedures for promotions and brand initiatives.
• Manage budget and set direction for the brand to achieve financial and business objectives.
• Support the Brand's Business Goals.
• Support the CRM and build the base of VIP customers.

KEY RESPONSIBILITIES

Build & Implement Strategic Marketing Plans

• Assist the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI and attain necessary approvals prior to execution.

• Assist to develop strategies for new customer recruitment and CRM plans for top-of-mind recall.

• Create and publish all marketing campaigns in line with marketing plans.

• Make periodical competitor store visits to better understand the business marketing needs.

• Build effective working relations with key stakeholders.

Media Coverage

• Plan and direct advertising, public relations, and promotional events and strategies for the Brand.

• Interpreting Brand programs for the media and the public.

• Develop social media campaigns to build online brand awareness.

Media and Landlord Relationships

• Develop and maintain local, national, and international media relations.

• Maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.

Execute Events and Promotions

• Plan and implement events calendar for positive brand building through promotional activities.

• Conduct media and press events for seasonal launches.

• Execute multiple local press days & consumer events to drive brand equity.

• Coordinate ceremonies, press conferences, and other events or special projects.

Brand Reporting and Analysis

• Prepare monthly marketing reports for Country management analysis.

• Ensure timely submission of all marketing reports including post-event reports.

• Review and research marketing campaigns of competitor brands.

• Track marketing performance, gather consumer insights, and evaluate program effectiveness.

• Deliver post program and promotion analysis and key best practises to Management.

KEY REQUIREMENTS

• Minimum a Degree in Business, Marketing, Communications, or a related discipline.

• Minimum 5 years experience in luxury goods, F&B, beauty or a comparable retail environment and experience with CRM/client insight and omnichannel marketing.

• Ability to analyse data and craft workable findings from consumer and market intelligence and insights.

• Good interpersonal skills.

• Pleasant Personality.

• Excellent communicator.

• Proficient in Microsoft Office Skills.

• Result and detail oriented and organized.

• Teamwork and people leadership and stakeholder management.

• Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.

• A motivating can-do attitude and possess a hands-on attitude.

• Fluent English and both in written and spoken. Knowledge of other language is added advantage.