PURPOSE:
- Report directly to Group Marketing Director.
- Oversee the brand portfolio for Cloudsteppers Malaysia, Bossini Malaysia & Singapore, and Testoni Asia.
- Partner closely with the Group Marketing Director to define and execute marketing strategies across the assigned brands and regions.
- Lead the planning and execution of all Above-the-Line (ATL) and Below-the-Line (BTL) initiatives to achieve regional business objectives, including sales growth, margin improvement, profitability, brand visibility, awareness, and market share.
ACCOUNTABILITIES:
Strategy
- Develop a clear strategic vision for the business across assigned regions and territories.
- Design and implement marketing strategies to strengthen brand awareness and market presence.
- Define and execute a 360 marketing strategy by adapting global marketing frameworks to local market needs, consumer behaviors, and commercial priorities.
Budgets
- Partner with the Group Marketing Director to develop the annual marketing budget (ATL & BTL), segmented by market, brand/sub-brand, and distribution channel.
- Manage and execute the Advertising & Promotion (A&P) budget for the assigned region, ensuring effective allocation and return on investment.
- Track A&P spend on a monthly basis to ensure budget efficiency, optimisation, and compliance.
- Collaborate with the Group Marketing Director, Finance, and local Brand GMs on the annual audit and review of A&P expenditures.
360 Marketing Plans
- Develop and deliver impactful 360 marketing campaigns, ensuring full alignment between ATL and BTL activities and the brand's strategic direction.
- Drive integrated marketing plans that build brand equity while delivering measurable commercial results across retail and brand.com.
- Execute marketing initiatives in close collaboration with cross-functional teams, including merchandising, retail, commercial, and digital, to ensure seamless implementation.
- Track, analyse, and report the performance of all marketing initiatives against defined business KPIs; identify insights, recommend optimisations, and continuously improve effectiveness.
Media, PR & Communications
- Define and execute the ATL media strategy, ensuring alignment with brand objectives and commercial priorities.
- Conduct cross-analysis of media performance versus sell-out, translating insights into optimisation of media and investment strategies.
- Define and implement the PR strategy across assigned territories, driving consistent omni-channel media exposure and brand visibility.
- Lead influencer and KOL strategies, including identification, engagement, and campaign execution, to amplify brand storytelling, reach, and relevance across key consumer touchpoints.
- Cascade PR and influencer assets, guidelines, and toolkits to local markets to ensure consistency, efficiency, and effective local execution.
- Define and execute the communications strategy across assigned territories to drive brand and launch awareness.
- Develop and deliver campaign-based PR and communications reports, providing regular performance analysis and insights.
Projects, Launches& Animations
- Plan, coordinate, monitor, and oversee all marketing projects, product launches, and retail animations, ensuring timely and high-quality execution.
- Closely monitor and analyse competitive and partner initiatives within assigned markets to identify opportunities, risks, and best practices, and translate insights into actionable recommendations.
RESULTS:
- 360 Marketing Plans (including in-storeactivations): Media, Digital, PR and Retail Marketing plans.
- Post Campaign Reports - Marketing KPI with ROI Reports
- PR Report and frequent / optimum PR activities and social coverage both offline & online
- Good rapport with internal and external stakeholders
Essential Knowledge:
- Tertiary qualification in marketing/ mass communications or related field with at least 5 years working experience
- Experience in managing brands within Asia.
Technical Skills:
- Microsoft Office, Excel, knowledge in using Canva, Photoshop, would be an advantage
- Proficient command in English and additional language will be beneficial: Mandarin and/or Bahasa Malaysia, verbal and written
Successful Experience:
- Experience in developing and implementing 360 marketing plans, ATL and BTL marketing activities in Singapore, Malaysia and across Southeast Asia
- Experience in managing PR and related fields
- Experience working with trade (retailers/ landlords)
Competencies:
- Strong research and analytical skills
- Ability to think creatively and innovatively
- Strong abilityto work efficiently and effectively tomultitask, and to handle last-minute changes in a fast-paced retailing environment
- Self-initiatorand a team player
- Agile and adaptable to working in a growingorganization
- Willingness to assistwith initiatives and projects as needs arise throughout the organization
- Familiarity with the latest trends, technologies and methodologies in photoshoot, videography, production would be added advantage
About Clarks
Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.
Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.
Progress is woven into our DNA. Whether we're pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we're always striding forward.
Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact and looking boldly ahead, too.
