National Key Account Manager (FMCG-Non Food)

National Key Account Manager (Offline Business)

About the Opportunity
Our client is seeking an experienced National Key Account Manager to lead and scale its nationwide offline commercial business. This strategic leadership role is responsible for driving revenue growth, expanding market presence, strengthening channel performance, and building a high-performing sales organisation across multiple offline channels.

The ideal candidate is a commercially driven sales leader with a proven track record in developing winning go-to-market strategies, growing market share, and delivering sustainable business growth within the FMCG industry.

Key Responsibilities


Lead the Offline Commercial Business

• Develop and execute the national offline sales strategy to accelerate business growth and achieve revenue targets.
• Identify new market opportunities, strengthen distribution networks, and expand channel presence nationwide.
• Drive commercial excellence by improving channel performance, profitability, and market penetration.

Drive Multi-Channel Growth
Oversee the performance and expansion of key offline sales channels, including:

• Modern Trade
• General Trade
• Pharmacies & Specialty Retail
• Healthcare & Institutional Accounts
• Corporate Sales
• Distributors
• Export Markets
• Other offline trade channels

Commercial & Key Account Leadership

• Build and strengthen strategic partnerships with key customers, distributors, and channel partners.
• Lead commercial negotiations and develop long-term growth plans for key accounts.
• Optimise pricing, promotional strategies, product mix, and trade investments to maximise profitability.

Business Development

• Identify and develop new business opportunities, including OEM/private label partnerships.
• Collaborate with cross-functional teams to successfully commercialise new products and business initiatives.

Team Leadership

• Lead, coach, and develop a high-performing national sales team.
• Foster a performance-driven culture with clear KPIs, accountability, and continuous capability development.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field.
• Minimum 10 years of FMCG sales experience, including at least 5 years in a senior sales leadership role.
• Proven success in leading and scaling offline sales operations across multiple trade channels.
• Strong commercial acumen with experience in sales strategy, key account management, pricing, and trade marketing.
• Experience in OEM/private label business development is an added advantage.
• Excellent leadership, negotiation, and stakeholder management skills.
• Willing to travel as required.

Why Join

• Lead the growth and transformation of a nationwide offline commercial business.
• Shape the company's sales strategy and make a significant impact on revenue and market expansion.
• Join a dynamic organisation that values innovation, commercial excellence, and leadership development.

Ready for Your Next Opportunity If this sounds like the right fit for you, we'd love to hear from you!

Submit your updated CV to:[Confidential Information]