Net Revenue Management Lead MYSG - Personal Care
Job Title: Net Revenue Management Lead MYSG - Personal Care
Location: Malaysia
About the Role:
To drive Unilever's Net Revenue Realization (NRR) through defining holistic Net Revenue Strategies and then seeing them through execution. Using Net Revenue Management (NRM) tools to generate relevant fact-based output insightsto drive better commercial decision-making and to be incorporated into Marketing and customer plans with measurements in NRR. Provide direction on the preparation of planning events by incorporatingkey NRM Levels. You will have an opportunity to build an accelerated career path where business acumen, financial acumen, strategy development and leadership are core competencies.
Key Responsibilities:
Corporate Strategy
Supporting the General Manager in the development and implementation of corporate strategy and business decisions.
Lead strategic pillars/projects aligned to MYSG Vision and Pillar.
Support business plans by working coherently and cross-functionally with Supply Chain, Finance, Sales, and Marketing.
Identify the business risks and opportunities through sound analysis.
Net Revenue Management
Driving Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
Ensure appropriate NRM tools are used to generate relevant fact-based output insights.
Insights are used to drive better commercial decision-making.
The decisions are incorporated into all Marketing and Customer plans.
The plans are executed, measured and evaluated to create a virtuous cycle of net revenue improvement.
Provide direction on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).
Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
Pack-Price Architecture
Lead the Pack-Price strategy recommendations.
Ensure the Core of the Core is alive and supports a winning portfolio SKU range.
Reassure the Marketing team performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
Trade Promotions
Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.
Support teams to define/update Category Promotion Guidelines.
Improve the effectiveness of trade promotional activities and investments.
Perform analysis to review historical modelling promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.
Travel:
No travel irequired.
Essential Experience/Skill/Knowledge:
Bachelor's degree.
Solid work experience in Trade Marketing, Category Strategy.
FMCG business experience.
Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen.
Proven work experience in external market data tools such as Nielsen Answers and Kantar Panel.
Advanced working knowledge of data visualization and modeling work software (Tableau, PowerBI) and Microsoft Office Applications (Excel, PowerPoint).
What's in You
You are self-driven with high energy and confidence and result-oriented.
You are always obsessive in data and consumer intimacy and completely immersed in the world of the consumers, shoppers and customers through data-driven insights, trade visits and immersions, intimately understanding consumers current needs and curious about future needs.
You have an entrepreneurial mindset, always embrace a high growth mindset with a strong love for consumers, shoppers and customers and big data.
You are strong in presenting complex information in a simplified manner and clearly articulate impact to the business, e.g., join-the-dots between data analytics and creating simple with actionable insights.
You are excellent in interacting and working well in a team to collaborate and co-create opportunities, work cross-functionally and lead from within the role.
You are excellent in communication and presentation skills.
How to Apply:
Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.
About Unilever:
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods.
HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and following a merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The company was renamed in June 2007 as Hindustan Unilever Limited