Purpose of this position / Position summary:
This role is responsible for developing and delivering product, sales, and training programs that equip internal teams and business partners with the knowledge and skills to drive business growth. This role serves as the subject matter expert for ZEISS Vision Care products and solutions, ensuring consistent product knowledge, effective selling techniques, and exceptional consumer experience across all consumer touchpoints.
Primary duties and responsibilities:
Training & Enablement
- Develop internal capabilities by designing and implementing structured sales training programs, product knowledge initiatives, and competency assessments for internal teams
- Develop and deliver engaging product training programs and communication materials for internal employees and external business partners across Malaysia
- Ensure all training content and communications are technically accurate and aligned with ZEISS brand guidelines and messaging.
- Collaborate with Marketing Team to translate technical product features into compelling customer-relevant benefits.
- Collaborate with Commercial team to plan and execute new product launch activities, ensuring effective product positioning, sales readiness, and customer engagement.
- Develop and continuously enhance learning programs that strengthen business partners product knowledge, recommendation confidence, consultation workflows and commercial capabilities to support business growth
- Provide technical product expertise and support to internal teams and external business partners, addressing product-related enquiries and facilitating customer education
- Evaluate training effectiveness through assessments, participant feedback, and continuous improvement initiatives.
Sales Capability Development
- Design and facilitate sales capability programs covering consultative selling, value-based selling, objection handling, customer communication, and solution selling.
- Develop interactive workshops including role-play scenarios to strengthen product recommendation, dispensing confidence, and consumer engagement skills.
- Monitor the effectiveness of training initiatives through sales performance metrics, competency assessments, and business outcomes.
- Collaborate with Sales Team to identify capability gaps, recommend learning interventions, and support continuous sales development.
- Collaborate with Commercial Team to support the planning and execution of business strategies, sales initiatives, and product launch activities.
- Support new product launches by equipping internal teams and business partners with the knowledge, tools, and resources required for successful commercialization.
- Act as a subject matter expert on ZEISS Vision Care products, supporting customer presentations, educational events, and conferences when required.
Any other duties and responsibilities as assigned by management.
Education requirements / Experience / Job Specifications
- Bachelor's degree in Optometry or equivalent professional experience.
- Experienced in Optical Industry.
- At least 3-5 years experience in sales training and training management in healthcare industries.
- Prior experience in development of sales pitch focusing on consultative selling.
- Strong ability to tailor communication messages and demonstrate the training content and skills to different target audience
- Detail-oriented and proficient communication skills
- Demonstrate good business acumen
- Expert in customer engagement and demonstrate good teamwork
- Excellent knowledge of Microsoft Office
- Good command of written and spoken English.
