Quality Analyst – Ad Operations (SME)

Key Responsibilities

Pre-Flight Audits: Perform detailed QC on campaign setups (Direct IO and Programmatic) against the signed Media Plan. Verify flight dates, budget caps, pacing settings, and rate types.

Creative QA: Validate creative assets for compliance (specs, file size, SSL compliance) and function. Test 3rd-party tags and HTML5 assets to ensure click-through URLs and impression trackers fire correctly.

Targeting Verification: rigorously check line item targeting logic (Geo, Device, Audience Segments, Key-Values) to prevent wastage or delivery errors.

Error Reporting & Feedback: Log all defects in the error tracking system (e.g., Jira). Provide direct, constructive feedback to Ad Ops Specialists to help them correct mistakes.

Live Campaign Monitoring: Conduct Day 2 checks to ensure live campaigns are tracking and pacing as expected. Investigate discrepancies between the Ad Server and 3rd-party verification vendors (e.g., IAS, MOAT).

SOP Adherence: Ensure all trafficking teams are following the latest Standard Operating Procedures for the customer's proprietary tools.

Essential Skills:

Platform Mastery: Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP). You must know some of these platforms well enough to spot subtle configuration errors.

Technical Debugging: Proficiency with web debugging tools (Chrome Developer Tools, Ghostery, Charles Proxy, or Fiddler) to troubleshoot tag firing and VAST errors.

Video/CTV Knowledge: Strong understanding of VAST/VPAID standards and common errors