- Play a key role in shaping the future direction of globally recognised brands
- Join a world-class marketing organisation
About Our Client
Our client is a globally recognised consumer goods organisation with an exceptional portfolio of category-leading brands enjoyed by consumers around the world. Renowned for its strong marketing heritage, investment in innovation, and people-first culture, the business offers a highly collaborative environment where bold ideas, creativity, and commercial impact are valued and celebrated.
Job Description
Lead the brand and content agenda across Asia, driving world-class creative work, culturally relevant storytelling, and brand growth across multiple markets. Key responsibilities include:
- Define and lead the regional brand and content strategy across Asia.
- Translate global brand vision into compelling regional marketing initiatives.
- Drive the development of breakthrough campaigns and content that resonate with consumers.
- Lead end-to-end creative development from insight and briefing through to execution.
- Champion creative excellence and elevate the quality of brand communications.
- Deliver integrated marketing campaigns across digital, social, media, commerce, and experiential channels.
- Partner closely with cross-functional teams to bring brand strategies to life.
- Build strong relationships with agency partners to unlock best-in-class creative output.
- Ensure brand consistency while adapting campaigns for local market relevance.
- Leverage consumer, cultural, and market insights to inform strategy and decision-making.
- Establish clear measures of success and optimise campaign effectiveness and ROI.
- Identify opportunities to scale successful ideas, assets, and capabilities across the region
The Successful Applicant
We're seeking a strategic and creative marketing leader with a passion for building iconic brands across Asia. Key requirements include:
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- 10+ years of experience in brand marketing, communications, content, or creative leadership.
- Open to candidates from both leading consumer brands and agency environments.
- Proven experience leading regional or multi-market marketing initiatives across Asia.
- Strong track record of building brands and delivering impactful campaigns.
- Excellent brand strategy and storytelling capabilities.
- Deep understanding of digital, social, content, and modern marketing ecosystems.
- Experience managing creative development across multiple stakeholders and markets.
- Strong stakeholder management and influencing skills.
- Commercially minded with a focus on effectiveness, performance, and business results.
What's On Offer
Regional Influence | Take ownership of brand and content strategy across Asia and play a key role in shaping the future direction of globally recognised brands.
Creative Impact at Scale | Lead meaningful campaigns and consumer experiences that reach millions of people across multiple countries, cultures, and platforms.
Career-Defining Opportunity | Join a world-class marketing organisation where you'll work alongside exceptional talent, influence senior leadership, and leave a lasting mark on some of the world's most iconic brands.
Contact
Quote job ref: JN-082026-7080154
