We are seeking a motivated Sales Development Representative (SDR) to drive pipeline growth for our Communications Platform as a Service (CPaaS) business. The SDR will identify and engage prospective customers, qualify opportunities, and work closely with Account Executives and marketing teams to generate high-quality sales opportunities.
Location: Malaysia
Key Responsibilities
- Lead Generation & Prospecting
- Identify and research target accounts across industries such as fintech, banking, e-commerce, healthcare, logistics, and telecommunications.
- Build and maintain prospect lists using CRM tools, LinkedIn, industry databases, and marketing-generated leads.
- Conduct outbound outreach via email, phone, LinkedIn, and other channels.
- Lead Qualification
- Engage prospects to understand their business needs, communication challenges, and digital transformation initiatives.
- Identify decision-makers, influencers, and technical stakeholders.
- Pipeline Development
- Schedule discovery meetings and product demonstrations for Account Executives.
- Ensure qualified opportunities are accurately documented and progressed within the CRM.
- Collaborate closely with marketing, sales, and solutions engineering teams.
- Market Intelligence
- Stay informed about CPaaS trends, competitors, pricing models, and emerging technologies such as WhatsApp Business, RCS, conversational AI, and authentication APIs.
- Provide feedback from customer conversations to help refine messaging and go-to-market strategies.
- Performance & Reporting
- Achieve monthly and quarterly targets for meetings booked, qualified opportunities created, and pipeline contribution.
- Maintain accurate activity records, forecasts, and notes within the CRM.
Required Qualification
- s1–3 years of experience in sales development, business development, inside sales, or a related role
- .Experience in SaaS, CPaaS, cloud communications, telecom, or technology sales is preferred
- .Strong communication, presentation, and relationship-building skills
- .Comfortable engaging with both business and technical stakeholders
- .Familiarity with CRM platforms such as Salesforce and HubSpot
- .Ability to manage multiple prospects and prioritize effectively in a fast-paced environment
.Preferred Qualification
- sKnowledge of messaging APIs, SMS, voice, WhatsApp Business, authentication, or customer engagement platforms
- .Experience selling into enterprise or mid-market organizations
- .Understanding of API-based products and cloud technologies
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