Who We Are
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.
With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.
Location: Menara Lien Hoe, Petaling Jaya
Department: W@POS, Commercial
Reports to: Head of W@POS, SIMA
What You'll Do
The Sales Excellence Manager owns the Right Execution Daily (RED) agenda for Singapore and Malaysia, ensuring execution excellence across all channels. The role uses data and analytics to identify key drivers of commercial performance, develop execution scorecards, and provide actionable insights that strengthen availability, visibility, and activation in line with Coca-Cola's Picture of Success (PiCOS). As the single point of accountability, the Manager also manages RED systems and data integrity while collaborating cross-functionally to embed RED as a daily discipline.
- Lead the RED (Right Execution Daily) agenda across Singapore and Malaysia by embedding execution governance, performance routines, and accountability mechanisms that drive consistent in-market execution across all channels.
- Govern RED performance tracking, scorecards, and execution analytics, translating execution data into actionable insights that help Sales and Channel Marketing teams identify gaps, prioritize opportunities, and improve commercial performance.
- Drive organizational adoption of RED by partnering with Commercial Capability, Sales Leadership, and frontline teams to embed execution-focused routines, coaching practices, and a culture of continuous execution improvement.
- Own RED systems, execution tracking methodologies, survey governance, dashboards, and product master data integrity while partnering with IT and regional stakeholders to continuously enhance execution tools and reporting capabilities.
- Act as the central cross-functional coordinator for RED implementation and evolution, aligning Sales, Trade Marketing, Key Accounts, Commercial Capability, and Leadership teams to ensure execution standards are operationalized effectively across the organization.
What We're Looking For
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
- Minimum 5 years of experience in trade marketing, commercial operations, sales support, or data analytics, ideally within FMCG.
- Familiarity with reporting, visualization, and analytical tools (e.g., Power BI) and experience in performance tracking, dashboard development, and execution analytics.
- Experience in process improvement, system enhancement, execution governance, or commercial capability initiatives.
- Understanding of retail execution, sales operations, trade marketing, or commercial performance management within FMCG environments preferred.
- Strong stakeholder management and collaboration skills, with the maturity and credibility to engage frontline teams, senior leadership, regional stakeholders, and external partners effectively.
- Strong organizational and project management capabilities, with the ability to manage multiple priorities, drive initiatives independently, and sustain execution discipline across functions.
- Resilient and adaptable, with the ability to navigate ambiguity, manage competing priorities, and drive continuous improvement in a fast-paced commercial environment.
