Mandarin-speaking candidates are required due to frequent communication with Mandarin-speaking students, parents, and education partners.
由于工作需要经常与华语学生、家长及合作伙伴沟通,因此申请者必须具备良好的中文沟通能力。
Job Summary | 职位简介
City University Malaysia (PJ Campus) is seeking a proactive and target-driven Sales & Marketing Executive (Student Recruitment) to promote the University's academic programmes and achieve student recruitment targets. The role involves student counselling, lead generation, marketing activities, and building relationships with schools, education agents, and prospective students.
City University Malaysia(PJ 校区)诚聘积极主动、以业绩为导向的销售与市场执行员(学生招生)。此职位主要负责推广大学课程、达成招生目标、提供升学咨询、开发潜在学生资源,并与学校、教育代理及潜在学生建立良好的合作关系。
Key Responsibilities | 工作职责
- Recruit local and international students to achieve enrolment targets.
- Manage and follow up on student enquiries and provide programme counselling.
- Execute online and offline marketing campaigns to generate student leads.
- Organise and participate in education fairs, school visits, roadshows, and campus events.
- Build and maintain relationships with schools, education agents, and corporate partners.
- Prepare recruitment reports and monitor marketing performance.
- Perform any other duties assigned by Management.
- 招募本地及国际学生,完成招生目标。
- 跟进学生咨询,并提供课程及升学咨询服务。
- 执行线上及线下市场推广活动,开发潜在学生资源。
- 策划及参与教育展、校园宣讲、路演及各类招生推广活动。
- 建立并维护与学校、教育代理及企业伙伴的合作关系。
- 编制招生及市场推广报告,并跟踪活动成效。
- 完成管理层安排的其他相关工作。
Job Requirement 任职要求
- Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
- At least 1 year of experience in sales, marketing, student recruitment, customer service, or a related field.
- Mandarin is compulsory to communicate effectively with Mandarin-speaking students, parents, and business partners.
- Strong communication, interpersonal, and presentation skills.
- Target-driven, proactive, and able to work independently.
- Willing to travel for recruitment activities and marketing events when required.
- 拥有市场营销、商业管理、大众传播或相关专业文凭或学士学位。
- 至少 1 年销售、市场推广、学生招生、客户服务或相关工作经验。
- 必须具备良好的中文沟通能力,以便与华语学生、家长及合作伙伴进行日常沟通。
- 具备良好的沟通、人际关系及表达能力。
- 工作积极主动,以目标为导向,并能独立完成工作。
- 能配合外出参与招生及市场推广活动。
Key Performance Indicator (KPI) | 关键绩效指标
- Achieve a minimum recruitment target of five (5) student enrolments per month.
- 每月至少完成 5 名学生招生目标。
