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2-5 Years
3 months ago
23 Viewed
0 Applied

Job Description


As a Sales Trainer, your role is to support business goals and build capabilities required by the commercial team to win with customers and shoppers, via training and development initiatives with objective to develop a highly competent, engaged and motivated commercial organization that delivers great results.

Key Responsibilities

  • Implement and execute sales training and development programs to build functional competencies of sales associates in assigned territory or channels.
  • Track application of skills by sales associates and adjust training and development program as needed to ensure learning effectiveness that translate to quality sales execution.
  • Conduct classroom trainings, online classes or execute On-Job-Training (OJT) to field sales associates in assigned territory/channels as per training needs.
  • Track and monitor associates skills development over time, lead communication and alignment with STL/TSM/RSM on development needs of each team member, and the respective training and development plan.
  • Conduct periodic and timely capability development needs analysis. Utilize insights to identify training gap and develop the required programs for sales associates in assigned territory or channels.
  • Train sales associates on usage of sales tools and any other instrument to measure sales execution quality in the trade.
  • Advocate for quality tracking and reporting of the same, and guide the sales associates to turn data insights into action plans to strengthen sales execution.
  • Drive productivity, quality execution and operational discipline through performance tracking and calibration process.
  • Train the sales associates on usage of companys various learning management system (LMS) platforms and monitor its effectiveness.
  • Close collaboration with L&D partners for development of sales associates soft skills.
  • Periodic check on SOP compliance within the sales organization and in the trade execution.


  • Ideally 5 years of years FMCG sales experience and at least 2 years of experience as trainer.
  • Certified Coach, HRDC or equivalent training accreditation is preferred.
  • Working knowledge of FMCG selling process and effective sales execution in the trade.
  • Ability to effectively organize, prioritize, execute and review tasks promptly, anticipate and mitigate problems.
  • Proficient in PowerPoint, Excel, Virtual Training platforms.
  • Good proficiency in English and Bahasa Malaysia. Proficiency in additional languages, such as Mandarin, will be an added advantage.

Desired Functional Skills

  • Training and Coaching skills: Effective training and coaching skills to sales associates across multiple levels. Ability to develop effective training content and impactful training delivery.
  • Sales Process: Sound working knowledge of selling process and effective sales execution in the trade.
  • Business Acumen: Develop sound understanding of the business and its key business drivers, derive insights from reports/observations and turn these insights into action plans that leads to effective sales execution and business results.

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company has continued to thrive for over 137 years.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.


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Last Updated: 02-05-2024 07:35:08 AM
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