Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let's start your journey with an award-winning organization!
#UnbeatableCareerAwaits
Top Reasons To Join Us!
- Awarded For
- Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
- Bronze Winner in Cross-Generational Workforce Engagement (2024)
- Gold Winner for Excellence in Workplace Culture (2021)
- Comprehensive medical, dental, optical and insurance benefits
- Flexi working hours arrangements
- Staff Line & Device Subsidy
- Smart Casual Attire
- Child Parental Care Leave
- Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
- Special employee discounts for selected F&B Brands
Job Summary
The Head of Customer Value & Lifecycle Strategy is the strategic architect of the customer relationship. This role leads the transformation from a product-centric organization to a segment-neutral, journey-focused ecosystem. By integrating data-driven personalization with advanced decisioning engines, the incumbent will optimize Customer Lifetime Value (CLV), eliminate fragmented experiences and drive sustainable revenue growth through precision-led engagement.
The Day-To-Day Activities
- Define the end-to-end monetization strategy across all lifecycle stages, ensuring a seamless experience across all segments.
- Lead the evolution toward high-precision, event-triggered interactions that respond to real-time customer behaviors and drive the integration of advanced analytics into the commercial workflow.
- Establish pricing logic and value-uplift strategies (upsell/cross-sell) to unlock new revenue streams.
- Act as the final authority on journey design and arbitration logic to ensure customers receive the most relevant Next Best Offer.
- Partner with technical and business stakeholders to not only scale the personalization platform but to aggressively leverage emerging technologies that keep the organization at the forefront of marketing automation.
- Design and lead comprehensive, proactive retention frameworks, with a specialized focus on High-Value Customer (HVC) retention and behavioral loyalty.
- Drive the strategic AI roadmap to advance predictive capabilities, ensuring every customer interaction is hyper-personalized and precise.
About You
- Bachelor's Degree in Business, Marketing, Data Science, Computer Science, Actuarial or related quantitative field.
- Relevant professional certifications in AI Strategy, Machine Learning or Advanced Analytics will be an advantage
- 10+ years in CVM, Lifecycle Strategy or Growth Marketing leadership within high-volume digital or telecommunications environments.
- Demonstrated ability to translate complex data and technical capabilities into clear business strategies that increase Customer Lifetime Value (CLV) and market competitiveness.
- Experience leading digital transformations where AI/ML and automation were leveraged not just for efficiency, but as primary drivers for revenue generation and customer retention.
- Proven success in designing end-to-end customer journeys and managing complex stakeholder environments (Technical, Product and Finance) to accelerate Go-to-Market (GTM) velocity.
- Converting complex analytics into actionable, journey-based commercial strategies.
- Aligning technical capabilities with long-term business objectives.
- Managing stakeholder expectations, while inspiring high-performing teams.
What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
