Senior Associate, sooka & Sports Content Marketing

0-2 years
12 days ago
Job Description


  • We practice a vibrant & energetic office culture.

  • We provide opportunities for career advancement within the company.

  • Good performance is always rewarded accordingly.


  • Plan, execute & manage both PayTV and sooka acquisition campaigns for all sales channels from Online, OMNI, retail and direct sales
  • Analyse market trends, identify new opportunities and propose initiatives to drive purchase intent.
  • Identify partnership opportunities with relevant consumer brands to grow customer base and drive incremental revenue.
  • Analyse and evaluate market research data & potential addressable markets to identify opportunities & gaps.
  • Monitor & track the execution of campaigns and review proposed initiatives to deliver set targets.
  • Coordinate marketing strategies with various stakeholders - sales, finance, PR, content and digital.
  • Support the creation of campaigns to 5increase the relevancy and recognition of Astro via digital media, influencer marketing, traditional media, etc., and brainstorm how these concepts can be extended into PR and organic social to maximize earned media.
  • Map out the end-to-end logistics & processes required to launch successful campaigns.
  • Ensure all campaigns are managed and executed effectively & efficiently, taking into consideration requirements from multiple stakeholders.
  • Evaluate & monitor the profitability of each executed campaigns and manage the allocation of budgets.
  • Assist in tracking dashboard, sales efforts, performance metrics, marketing campaigns consumer feedback, customer satisfaction measures.
  • Prepare budgets and expenditures of relevant business segments/ campaigns.
  • Prepare management reports.
  • To execute digital boosting and analyze media spend for tactical/ digital campaigns.
  • Oversee social management and respond to comments/questions pertaining to promotions, etc.
  • Create and maintain a content calendar and digital posting schedule.



    • Experience in content marketing / product marketing or related field
    • Strategic thinker with excellent analytical, planning, interpersonal, communication and presentation skills

    Astro Malaysia Holdings Berhad ("Astro") is Malaysia's leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to