Senior Brand Innovation Manager

At calibr:e, we're not your traditional recruiters. We don't just fill roles—we build careers and help businesses thrive by connecting the best talents with the right opportunities.

Our team is made up of seasoned industry professionals and highly experienced headhunters, blending deep functional expertise with technical know-how. We are committed to supporting businesses efficiently and effectively, while offering candidates meaningful career advancements. At calibr:e, we're shaping the future of recruitment by fostering innovation, collaboration, and growth.

The Opportunity

Our client is an established, multi-billion dollar global consumer goods manufacturer with an extensive cross-border supply chain and a robust commercial footprint in the personal care and paper sectors. In line with evolving market demands and targeted business expansion, the company is actively seeking high-caliber talent to join their team in Malaysia. They are seeking proven, experienced, and strategic marketing professionals to fill two Senior Brand Manager positions for its respective Tissue and Adult Incontinence portfolios.

These senior roles are dedicated exclusively to driving growth and commercial strategy for the Singapore domestic market. This is a highly dynamic, hands-on environment where the successful candidate will provide strategic leadership while actively rolling up their sleeves to steer execution alongside the execution teams in Singapore.

Responsibilities:

• Lead multi-year growth strategies for the Singapore market, focusing on either elevating the Tissue portfolio into a premium, prestige brand or scaling the Adult Incontinence portfolio within healthcare institutions (hospitals and nursing homes).
• Drive a rolling 5-year product innovation pipeline tailored to Singapore consumer trends by collaborating closely with internal R&D and innovation labs.
• Own the complete strategic deployment and commercial execution of product launches across all 7Ps, backed by structural rolling 8-Quarter category roadmaps.
• Demonstrate exceptional commercial sharp-wittedness by rapidly adjusting, twisting, and pivoting brand and pricing strategies on the fly to navigate market uncertainties or sudden competitive shifts.
• Oversee and manage local teams in West Africa (buying agents, quality control, logistics coordinators), ensuring effective performance, training and accountability.
• Partner with the local Singapore Trade Marketing team, actively traveling and rolling up your sleeves to step into high-stakes negotiations with key retail channels or institutional procurement buyers when required.

*responsibilities are truncated and non-exhaustive.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Economics, or a strictly relevant commercial field
• Min. 5 to 8 years of proven brand marketing or product commercialization experience within the fast-moving consumer goods (FMCG), specifically the personal care category
• Direct brand marketing experience within premium personal care (e.g., skin/hair care), luxury cosmetics/beauty, or healthcare consumables are also considered
• 2 to 3 years of experience operating successfully in a direct team management, middle management, or prominent cross-functional leadership capacity is highly preferred
• Highly resilient, adaptable professional who thrives moving between high-level strategy and floor-level execution
• Willing to travel regularly to Singapore for on-the-ground channel management

If you are excited about this opportunity, apply NOW!

Due to high volume of applications received, only shortlisted candidates will be contacted. We will keep candidates not shortlisted for future suitable opportunities.

calibr:e(23S1731) is proud to represent an equal opportunity employer committed to fostering diversity and inclusion. Our client celebrates unique perspectives and dedicates to creating an inclusive environment where all employees are empowered to thrive. Join a company where differences are valued, and every individual has the opportunity to contribute meaningfully.