Company Description
StepExo Robotics is a pioneering startup dedicated to improving mobility and health through cutting-edge exoskeleton technology. Our mission is to redefine human potential, empowering individuals to overcome physical limitations and experience greater freedom and vitality in their daily lives. We strive to create seamless integration between humans and robots, enhancing capabilities and enriching lives. At StepExo, we are committed to innovation and building a future where movement is limitless. Join our team and help shape a world where everyone can explore their full potential.
Responsibilities
- Work closely with the CEO / Founder to develop and execute Go-to-Market (GTM) strategies and product launch plans.
- Develop and execute business strategies to drive customer acquisition, sales, and revenue growth.
- Conduct market, customer, and competitor research to identify commercial opportunities and support business decisions.
- Build and develop B2C sales channels, including e-commerce, retail, distribution, and other relevant channels.
- Identify and develop strategic partnerships with distributors, retailers, brands, platforms, KOLs, and other potential partners.
- Support marketing and product launch activities, including campaigns, advertising, events, product demonstrations, and other commercial initiatives.
- Work closely with internal teams to translate customer and market insights into product and commercial improvements.
- Support the growth of the Malaysian market and expansion into selected markets across Asia.
Requirements
- 3–5 years of relevant working experience in Business Development, Sales, Go-to-Market, Commercial, Growth, or related roles.
- Proven experience working with B2C products.
- Strong commercial mindset with a good understanding of marketing, customer acquisition, sales channels, and revenue growth.
- Strong hands-on mindset with the ability to turn strategies and ideas into practical execution.
- Able to think strategically while remaining actively involved in day-to-day execution.
- Proficient in using AI tools to improve productivity, research, analysis, content development, and day-to-day commercial work.
- Able to work independently and collaboratively across different functions.
- Fluent in both written and spoken English and Mandarin Chinese.
- Willing to work in the Petaling Jaya area and possess own transport.
Added Advantages
- Experience with consumer electronics, hardware, wearables, robotics, mobility products, sports/outdoor products, or other physical consumer products.
- Experience launching a new B2C product from Pre-MP or early product stage to market.
- Experience building sales, retail, e-commerce, or distribution channels from scratch.
- Experience working with distributors, retailers, KOLs, creators, agencies, or strategic partners.
- Experience expanding a consumer product into new geographic markets, particularly within Asia.
- Experience planning or executing product launch campaigns, advertising, product videos, events, or other marketing initiatives.
- Demonstrated track record of generating measurable sales or revenue growth.
- Experience working in a startup or other fast-moving, 0-to-1 environment.
