Senior E-commerce Specialist

Job Title: Senior E-commerce Specialist (Regional Expansion)

Company: Forest Cloud Sdn Bhd

Location: Kota Damansara

Job Type: Full-time, Permanent

Department: Digital & E-commerce

About the Role

Forest Cloud is expanding! We are seeking an execution-focused Senior E-commerce Specialist / Executive to join our team. In this role, you will double-down on optimizing and dominating our domestic market while simultaneously building and deploying a highly scalable operational blueprint as we expand our digital footprint into new international target markets (including the Philippines, Singapore, and Indonesia).

You will completely own the operational execution of our direct-to-consumer (D2C) storefront powered exclusively by Shopify, alongside our core marketplace channels. If you are an agile, data-driven executioner who wants hands-on experience scaling a brand regionally across Southeast Asia, this role is for you.

Core Responsibilities

1. Domestic Market Dominance (Malaysia Base)

• Campaign & Promo Execution: Fully own and execute the commercial promotional calendar across Shopee, Lazada, TikTok Shop, Grab, and our official Shopify website. Set up platform mega-campaigns (e.g., 9.9, 11.11, 12.12), flash sales, and exclusive vouchers to grow volume while protecting retail profit margins.

• Shopify Storefront Optimization: Drive continuous on-site optimization for our Shopify website, including product landing page creation, seamless user experience (UX) maintenance, application integration, and conversion rate optimization (CRO).

• Listing & SEO Optimization: Own product listing creation, copywriting, SEO keyword optimization, and visual asset deployment across Shopify and marketplaces to maximize organic traffic and product click-through rates.

• TikTok Shop & Live Shopping Execution: Maximize TikTok Shop revenue by managing a two-tier content approach—deploying short-form trending videos to capture organic traffic alongside consistent, high-converting livestream shopping schedules.

• D2C Customer Retention: Execute funnel strategies to transition marketplace buyers to our official Shopify storefront through post-purchase flyers and QR codes to lower long-term Customer Acquisition Costs (CAC).

2. Regional Expansion Strategy & Setup

• Platform Prioritization & Launch: Technical creation, setup, and onboarding configurations for new international storefronts, focusing heavily on our regional Shopify localization and target country marketplace ecosystems (e.g., Shopee PH and TikTok Shop PH).

• Asset & Content Localization: Coordinate closely with the Creative Production team to verify that all Shopify localized landing pages, digital banners, listing descriptions, and video hooks feature localized language translations, pricing, and cultural relevance.

• Dynamic Localized Pricing: Implement and maintain dynamic pricing matrices per expansion country across Shopify and marketplaces to account for localized purchasing power, platform transaction fees, and cross-border duties without hurting net margins.

3. Supply Chain, Logistics & Inventory Scaling

• Fulfillment Coordination: Coordinate with logistics teams and local Third-Party Logistics (3PL) partners to manage cross-border bulk shipping parameters, destination country customs clearance routines, and localized warehouse stock placement.

• Strict Inventory Synchronization: Utilize multi-channel inventory synchronization apps integrated directly with Shopify and marketplaces to ensure stock levels automatically update internationally, achieving a >95% order fulfillment accuracy rate and preventing over-selling.

4. Performance Marketing & Micro-KOL Seeding

• Platform-Native Paid Ads: Directly manage, monitor, and optimize paid ad spending inside native marketplace tools (Shopee Ads, TikTok Shop Ads Manager) and performance ad tracks driving high-intent traffic to Shopify to maximize Return on Ad Spend (ROAS).

• Affiliate & Micro-KOL Sourcing: Drive regional affiliate revenue by systematically seeding product samples to mid-tier and micro-KOLs in expansion countries using attractive TikTok, Shopee, and Shopify affiliate commission structures.

• Data Dashboard Tracking: Maintain weekly and monthly digital dashboard tracking sheets. Constantly analyze the relationship between traffic, conversion rates, and ROAS, pivoting budgets dynamically to top-converting regions and products.

5. Cross-Functional Alignment & Communications

• Creative Asset Mapping: Partner with the Social Media Content Creator & Photographer to plan and map Shopify asset requirements, banners, and product imagery at least two weeks in advance.

• Financial Accountability Support: Work closely with the finance team and regional support structures to track store expenses against actual localized revenue, ensuring absolute store profitability and compliance with international tax regulations and multi-currency payment gateways.

Job Requirements

• Experience: Minimum of 3–5 years of intensive, hands-on experience running e-commerce marketplace stores (B2C) and driving growth specifically on Shopify. Experience directly executing cross-border shipping, bulk freight forwarding, or setting up regional stores in SEA markets (e.g., Philippines, Singapore, Indonesia) is highly preferred.

• Platform Expertise: Advanced, deep operating knowledge of the Shopify ecosystem (apps, themes, analytics) alongside Shopee Seller Centre, Lazada Center, and TikTok Shop Academy backends.

• Technical Skills: Strong proficiency in multi-channel inventory sync tools, e-commerce metrics tracking, and Shopify store layout customization.

• Language Skills: Fluency in English and Bahasa Malaysia is required. Working knowledge of regional dialects or Mandarin is an added advantage for cross-border partner and vendor relations.

• Traits: Highly detail-oriented, solution-driven when entering unmapped territories, and possesses a strong analytical mindset focused on continuous data troubleshooting.

Benefits & Remuneration

• Competitive basic salary & performance-based incentives.

HOW TO APPLY:

Drop your application in the comments, DM us directly, or apply with the format below:

PLEASE INCLUDE RESUME DETAILS:

1. Full Name:

2. Contact Info:

3. Link to Live Shopify Stores/Portfolio Managed:

4. Current & Expected Salary:

5. Notice Period:

Please attach/upload your complete CV/Resume highlighting your historical platform metrics and ROAS achievements when applying!