Senior Executive / Assistant Manager - Sales / Marketing and Business Development

2-6 years
5 months ago 66 Applied
Job Description

Job Description

  • To handIe all aspects with regards to Sales, Marketing and Business Development.
  • To drive sales and marketing activities for the school to increase public awareness, leads generation and student enrolment.
  • To establish contact and rapport with the external stakeholders, such as nationwide schools, centres, kindergartens, educational agents and etc. in sales, marketing and Business Development activities as well as promotional campaigns.
  • Event planning and coordination with the suppliers, vendors and etc.
  • To develop sales and marketing collaterals and pubiic relations materials.
  • To manage the company's digital assets and platforms, including website, campaigns, social media engagement and online advertising campaigns to raise customer click-through and conversion rates.
  • To plan social media's content calendars.
  • Produce original, clear and credible ideas/ messages/scripts.
  • To manage all the database and data mining activities.
  • Consistency conduct market survey and competitors analysis.
  • Provide input and feedback to immediate superior to formulate marketing strategies.
  • To contribute creative alternative ideas to help maximize market penetration.
  • Safeguard the interest and welfare of the brand properties against our Corporate Identity.
  • Responsible to promote programs offered by the company.
  • Attend to sales enquiries and follow-up prospects, leading to achieving to personal and company's target.
  • Participate in marketing events such as seminars, fairs, and other marketing or promotional events.
  • Responsible for monitoring, measuring and improving service provision and for implementing a continuous improvement programme to maintain students enrolment.
  • Carry out targeted promotions and activities to increase public awareness and student enrolment.
  • Identify marketing opportunities as well as create new markets to achieve the academy's business objectives.
  • Manage the CRM enquiries, ensuring all e-mails, calls and walk-ins are responded promptly.
  • To achieve the sales target which set by the company. (Company target will be briefed on the first week of the work)
  • To perform any other ad-hoc assignment from time to time.
Job Requirements

  • Candidate must possess at least a Diploma / Bachelor's Degree in Marketing or related area from recognised university.
  • Minimum 5 years working experience in the Education industry with proven track records.
  • A mature individual with strong sense of responsibility and approachable.
  • Ability to provide educational and personal counselling.
  • Required language(s): able to converse and written fluent in English, Mandarin and Bahasa Malaysia.
  • The ability to create something new refined writing skills.
  • Possess strong initiative, attention to details, strong interpersonal and communication skills with ability to communicate comfortably with students in a courteous, tactful and professional manner.
  • Able to work independently with minimal supervision and deliver result.
  • Time management skills and the ability to manage multiple priorities are critical and able to manage multiple projects within the scope of work and stay on task.
  • Must be a team player with a positive and can-do attitude plus able to adapt in task-paced working environment.
  • Computer literature.
  • Possess own transport and willing to travel outstation.
  • Able to commit to work on weekends.



Bachelors/ Degree
Masters/ Post Graduate